Brand General Manager AME

Dubai

Competitive Expat Package

An excellent opportunity for a franchised/ QSR / fast-food industry Brand specialist experienced in AME regions to take the lead as Brand General Manager based in Dubai with this this international casual dining group, gearing up for their next expansion in the GCC.

Your role as Brand General Manager will cover Middle East & African investments & will entail effective management of all marketing requirements across various brands ensuring continued growth & development \xe2\x80\x93 through development & implementation of annual brand marketing calendar; Management of marketing budget; Accountability for all marketing activities above & below the line; Management of advertising agencies, social media agencies & marketing vendors; Menu & new product development and Development & implementation of pricing strategies.

Implementation of best practices with regards marketing management; development & maintenance of the digital & social media strategy; Interfacing with in-country operations teams; Prepare & present, comprehensive quarterly marketing updates; Ensuring all local store marketing campaigns align with brand strategy.

Requirements:

Tertiary qualification in marketing &/or advertising

Minimum 5 years\xe2\x80\x99 experience in FMCG or fast-food industry

Franchising experiences

Track record of successfully building brands

Dubai & Middle Eastern location experience essential

Salary package: Competitive package

COREcruitment