Description

Brand Creative Director

Location: Dubai, AE

Company: Majid Al Futtaim

Majid Al Futtaim Lifestyle invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities - all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.

ROLE PROFILE

Title: Brand Creative Director

Division / Department: Majid Al Futtaim Lifestyle - THAT

Role Purpose:

The Brand Creative Director is responsible for positioning THAT as the go-to multi-brand concept store in the region via storytelling and brand building. Directing all content and creative across all platforms and categories.

The role introduces a 360 approach to THAT, ensuring every touch point has a strong and consistent point of view and is aligned with the goals and positioning of the business. Addressing the look and feel of styling, content, imagery, campaigns, social, and tone across the brand as well as collaborations, community programs, and in-store activations.

Responsibilities will include, but will not be limited to the following:

Strategic Responsibilities

Operational Responsibilities

Customer

Responsible for linking the Marketing & Communications strategy to a defined Creative strategy for all brands across THAT Concept.

Continuously working towards brand evolution and elevation

Building a multi-channel brand and creative strategies for all categories and channels

Ensure every customer touchpoint is optimized to drive further insights and personalized campaigns.

Executing a dynamic digital content strategy with a focus on brand and community growth and trading.

Lead the development and implementation of each brand creative plan ensuring alignment with business strategies, brand priorities, and established guidelines of each brand.

Conceptualizing creative partnership strategies for brands to ensure brand onboarding and secure exclusives, innovative collaborations, and secure new brands.

Oversee social content to ensure it is aligned with all areas of the business

Ensure a 360 experience across all touchpoints to ensure messaging and aesthetics are aligned.

Oversee the styling and tone of e-commerce

Ensuring a consistent tone of voice and brand identity.

Overseeing all content & creative across all platforms, channels, and categories - digital, editorial email, video, social, app, content marketing, design, and partnerships.

Review the core shopping experience to help customers navigate products on all platforms (thus increasing AOV).

Build the brand image in all operating regions through operational standards of excellence.

Accountable for the annual Creative budget, overseeing the development of each brand strategy in relation to budget and forecast, ensuring that relevant goals and objectives are incorporated and operationally stay within budget.

Provide and ensure that a high standard of creativity and execution is maintained at all times in compliance with MAF guidelines and brand regulations.

Contribute and support the business in achieving the Dare Today, Change Tomorrow sustainability strategy.

Keep customer trends and profiles in mind at all times while driving Creative initiatives.

Develop and maintain professional relationships with internal and external business partners and vendors.

Promote and cultivate strong interpersonal relationships through effective communication and collaboration across the Marketing & Communication department.

Collaborate with MAF Holding to support the rollout of group-wide customer engagement initiatives.

Support in promoting sustainability initiatives to transform the lives of the community and contribute to the net positive impact, and health and wellness.

KPIs

Revenue

ROI on Marketing Spend

Brand Awareness

Footfall and traffic

Sustainability Initiatives

Functional / Technical Competencies

Creative Design

Data Analysis and analytical ability

Leadership skills

Strong understanding of organizational strategy

Digital platform savvy

Customer profile and segmentation understanding

CRM expertise

Process improvement knowledge

Leadership Competencies

Leads the Way - Understands market trends and impacts on value drivers affecting areas of responsibility. Regularly reviews and prioritizes the work of the team based on urgency and impact. Communicates the vision in a clear and compelling way. Creates clear, balanced roadmaps and ensures alignment. Allocates work in a clear, structured manner. Meets challenging situations head-on.

Drives Impact - Makes clear, informed decisions. Understands risks associated with the job and ensures team understanding. Involves team members in decision-making and takes ownership and responsibility for decisions made. Makes hard decisions and knows when to \xe2\x80\x9cmake the call\xe2\x80\x9d versus upward delegations.

Thinks Customer - Has a good understanding of customer segments and helps the team to understand them. Frequently solicits customer feedback, and works with the team to ensure customer expectations are met and exceeded. Actively encourages team members to adopt a \xe2\x80\x9ccustomer first\xe2\x80\x9d mindset.

Thinks Group - Identifies and pursues opportunities with potential and benefit for the group. Promotes collaboration with other teams and departments. Plays a leading role in establishing team targets ensuring they are ambitious and measurable. Proactively addresses perceived issues and leads resolutions in a constructive manner. Celebrates team achievements. Is responsive and communicates openly and keeps relevant stakeholders in the loop.

Develops Talent - Delegates responsibilities to improve efficiencies within the team. Invests time and effort to coach team members. Provides fact-based, detailed, and actionable constructive feedback. Is able to have difficult conversations while maintaining calm and composure.

Fosters Innovation - Regularly discusses new ideas focusing on potential rather than limitations. Actively pushes the team to identify best practices and encourages discussion of new ideas. Leads the team in assessing the feasibility and impact of new ideas for sound implementation.

Qualifications & Experience

Qualifications/Education

Graduate degree in Marketing or Design.

MBA or additional professional certification in Design / Branding

Experience

12+ years of brand building and design

Experience in a retail/luxury environment

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