Brand Advocacy Manager

Dubai, United Arab Emirates

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You will be
Working with influencers and Integrated Marketing Communication team.

You are always on to find new online key opinion leaders that will fit with the brand values to generate new partnerships.
Develop, manage, and implement the influencer strategy for the brand as well as execute the content strategy to engage with the right influencers.
Own the relationship with influencers: screening process and final selection, contract, content plan & briefing on campaigns.
Manage professional makeup artist relationships including makeup schools, content creation and consumer facing master classes.
You recommend the right allocation of the advocacy budget between influencers.

Creating social content

Create & localize digital media content together with Product Brand Manager to define best in class activations.
Ensure consistent tone of voice across all platforms.
Implement content strategies on all platforms (Youtube, Meta, Tiktok, Snapchat\xe2\x80\xa6).
Coordinate live shopping on social media with key ecommerce clients (together with Online Brand Manager).
Generate big ideas with passion and energy to build creative briefs to agencies or influencers.
Validate the creative direction of the campaign and follow up closely on the execution: posts delivered in time, optimizing content/wording, ensuring of the alignment with the brand values and goals.
Get in touch with the retail activation manager and Online Business Manager, you co develop social assets suitable for retailers / retailers\xe2\x80\x99 post.

Tracking KPIs and generating learnings:

Generate and track Earned media.
Adapt paid media strategy by identifying contents overperforming and allocate support to accelerate.
Update & analyze the brands social dashboards of paid & earned media performance and social listening, giving recommendations to management, feeding social trends to the team.
Analyze the brand campaigns KPIs, build with our partner agencies the end of campaign reports and recommend an action plan for the next ones.
Present the learnings to the division management committee and to the global marketing development team.
Develop an understanding of consumers and shoppers through social engagement.
Plan, allocate and execute total budget for influencer marketing.

Leading social and influencing brand events

You will lead brand events to elevate the brand purpose or to promote new launches.
You are the key contact to the event agency, responsible for the budget to deliver the perfect brand experience and generate maximum reach and engagement.

You are...

Proactive, result driven and passionate about your job and drive your projects from start to finish.
Curious, and willing to explore new grounds as Gen Z media consumption is constantly evolving.
Fluent in English and Arabic.

You have...

At least +3 years of experience from a similar position.
Experience with community management, influencer strategy and/or earned media (media experience is a plus).
Experience with multiple stakeholders and/or agency management.
Excellent interpersonal skills to nurture the relationship with influencers and build new partnerships (Tik Tok content creators, live-streamers etc.).
A hands-on approach and a drive that enables you to get things done.

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