Job Description

We are looking for a results-driven and highly motivated

B2B Lead Generation Specialist

with 3-5 years of professional experience building outbound pipeline in the technology/services sector. The ideal candidate will have hands-on experience in

GCC and/or South Africa markets

, be strong at multi-channel outbound outreach, and consistently deliver qualified meetings for Sales. Regional language capability (Arabic or local SA exposure) will be an added advantage.

Key Responsibilities

Own top-of-funnel lead generation: research, list building, and outreach to ICP accounts (mid-market & enterprise) across GCC & South Africa.
Run

disciplined multi-channel sequences

(LinkedIn, email, WhatsApp Business, phone) to drive engagement and conversions.
Launch targeted

ABM mini-campaigns

in collaboration with Sales/Pre-Sales (events, webinars, partner co-marketing).
Qualify leads using

BANT/GPCT

frameworks and smoothly hand over opportunities with complete context.
Maintain

clean and up-to-date CRM records (HubSpot)

with accurate tracking of KPIs.
Report weekly on funnel health metrics such as

MQL

SQL, SQL

Opp, Booked-to-Show

, and

cost per SQL

.
Contribute to continuous improvement of messaging, targeting, and outbound playbooks.

Required Skills & Experience

3-5 years of experience in

B2B lead generation

for tech or IT services organizations.
Proven success

hitting or exceeding SQL and meeting targets

monthly.
Strong knowledge and usage of tools such as

HubSpot, LinkedIn Sales Navigator, Apollo/Lusha, Google Sheets

.
Excellent outbound copywriting and communication skills.
Experience with

event-led and partner-led

pipeline motions.
Strong attention to detail, data hygiene, and structured reporting.
Fluent in

English

;

Arabic and/or South African market familiarity

is a strong plus.

Nice to Have

Experience in

ABM strategy

and persona-based targeting.
Exposure to both

inbound + outbound

pipeline contribution.
Prior success in scaling lead-generation across multiple regions.