Description

Associate Manager, Brand Marketing

Location: AE

Company: Majid Al Futtaim

Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities - all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.

Role Details - Key Responsibilities and Accountabilities:

Marketing strategy and planning

Support in executing all elements of the marketing strategy

analyse market trends, customer behaviour ad competitor activities to provide insights that help shape marketing strategies

Monitor results and report to marketing manager to adjust campaign strategy with business objectives and the brand identity through all initiatives, activations and campaigns

Work on incorporating Mall of the Future approaches to key campaigns, activations and messaging platforms

Attends quarterly reviews to the marketing strategy ensuring it meets conversion and sales targets for UAE

Brand and Campaign Strategy and Execution

Be responsible for campaign strategies and execution plans inline with the approved MOE marketing strategy and inline with latest trends

Maintaining and enhancing the brand image and reputation , ensuring consistent messaging across all marketing assets

Co-Lead on briefing campaigns to creative, social, media and PR agencies

Identify new and innovative channels that work well for each campaigns and its new target audience

Manage campaign roll-out including all touchpoints of in-mall branding, mainstream media including radio and OOH, social content on MOE social platforms, website page, direct marketing channels (emailers, sms)

Execute campaign photo and video shoots including selection of models, securing access to stylist at key brands, coordinating all logistics of shoots

Ensure Omni is integrated as an ongoing layer on FBB campaigns

Support the team in executing campaigns for Omni, including shoots, in mall branding, content creation and others

Monitor and ensure excellence in communication and creativity, with strong social content and a 360 approach to all campaigns

Monitor in-mall activations to ensure they add value to 360 campaign and are communicated in a seamless way with the rest of the campaign

Works on pre-event and campaign presentations for Marketing manager to get them approved by stakeholders

Track campaign budgets throughout campaign duration

Track results of campaigns and support the team in creating reports to ensure campaign is performing as per KPIs set

Public Relations

Work closely with PR agency on developing marketing communications plan including strategy, goals, budget and tactics for each campaign

Manage media inquiries and interview requests

Review press releases and give feedback to PR agency before sharing it with Marketing manager for approval

Monitor, analyse and communicate PR results on a quarterly basis

Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

Other Marketing tasks

Coordinate and manage the execution of key marketing projects outside the calendar ensuring the tasks are completed on time and within budget

Manage the execution of RFP when required and coordinate with procurement on following the approved process and abide audit requirements

Requests for quotations from suppliers and ensure LPOs are issued on time

Build strategic relationships with tenants and become point of contact when they need support at the mall

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