Description

Associate Manager, Digital Marketing - temp (4 months)

Location: Dubai, AE

Company: Majid Al Futtaim

Role Purpose:

The Associate Digital Manager purpose is to Plan all digital marketing campaigns for Mall of the Emirates , including Omnichannel, SEO/SEM, email, social media and display advertising

Role Details - Key Responsibilities and Accountabilities:

Social Media

Handle social media for MOE for all social platforms from briefing content calendars, reviews to execution

Creating content for social through reels, static and videos - liaise with retailers and LOWE agency for productions shoots

Ideate, review and approve all social media pieces of content - assets and captions

Develop specific social media content for mall marketing campaign creation

Keep track of all social platforms - analytics and reporting ensuring meeting KPI\'s

On ground coverage for pop up\'s - luxury and mall activations

Create new content concepts for omni services - Digital Concierge, MOE.com, Live Shopping, Personal Stylist etc.

Digital Marketing

Develop SEM plan and track on going search keywords

Work with agency on enhancing the ads through site links, copy etc

Add SEM structure for new services on the website

Omni - ensuring targeting right keywords to shop up on Google ads

Website

Ensure campaigns creatives are updated on MOE.com through event pages

Enhancements on website and MOE App

Brand content - receive requests through email to update brand content on the website

Brief and create webpages for specific tier 1 campaigns - Autumn Winter, Spring Summer, Festive

Work with COE team on omni projects - marketing the services online through paid media and social

Review and approve new and updated MOE website design and UAT Testing for new changes and updates on website

CVM

Analyse data from dashboards and work with analytics and SHARE team on campaigns

Develop CVM campaign offers, create the artwork and ensure execution of the campaign

Send the emailers out and target database on social media through GCR Id\'s

Omni

Create new and ongoing development video content MOE.com and Digital Concierge to drive awareness for each of the services

Work with accounts team to create focus collections to be highlighted on social for the month

Ensuring SEM strategy is executed for MOE.com

Develop omni layers to integrate into main mall marketing campaigns

Emailer & EMSP

Work with Cisco team to send emailers for all mall and omni campaigns

Filter and target audience basis each campaign

Work with analytics team for specific GCR Id campaigns and ensure data is uploaded for relevant targeting

Create UTM links and check test emailers for content and linking to landing pages are working

Set up on system EMSP\'s for in mall and omni campaigns with call to action links

Paid Media

Brief in marketing campaigns, review and approve budgets

Always on approach - create assets, UTM\'s and ensure ads are live with correct targeting

Campaigns - try new platforms for digital advertising

Continuously track the performance of each post and optimize accordingly

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