At Careem we are led by a powerful purpose to simplify and improve lives in the Middle East, North Africa and Pakistan. We\'re pioneering the development of innovative services to aid the mobility of people, the mobility of things and the mobility of money.

We\'re in the driving seat as we help to define how technology will shape progress in some of the fastest-growing countries in the world. Our teams are building tech to meet the needs of the future in areas including data and AI, e-commerce, technology-enabled logistics, maps, identity, and fintech.

We\'re well placed to solve complex and meaningful challenges at scale, with deep tech expertise, strong regulatory relationships, a local presence, and increasingly specialised global teams which are structured to operate as autonomous start-ups. Our team of over 400 engineers and developers are empowered to develop cutting-edge technology every day.

Careem was established in July 2012, became a wholly-owned subsidiary of Uber Technologies, Inc. in January 2020, and today operates in over 100 cities across 12 countries.

About the team

The demand growth team at Careem is responsible for powering the growth of Careem\'s super app customer base, transactions and GMV by harvesting the rich data Careem has on its customers and driving activation, graduation, cross sell and retention journeys for the platform. This is a central team that takes a platform view of the customer and at the same time works closely with the verticals to help deliver their growth objectives. The team also collaborates with the growth platform product team to continuously evolve our product capabilities that drive the growth machine at scale and for all our cities in the region.

What you\'ll do

As an Associate Director - Martech, your role will span three broad areas:

• North star vision: Help shape the North star vision for how we run growth in a super app / multi-vertical context, both from a strategic / commercial and from a tech perspective (including tools we build / buy).

• Operations: Setup and run highly streamlined operations that enable the journey towards the North star and power targeted / personalized engagement journeys for customers.

• ROI measurement: Establish clear metrics to measure performance for all customer journeys with reliable and detailed reporting that surfaces insights and help drive continuous improvements.

This is a complex, entrepreneurial role where you will start by understanding the strategic context and vision for growth at Careem and translate that into a flexible and reliable Martech stack and operations. You will need to hit the ground running, build the nucleus of the opportunity yourself and over time build a strong team that helps scale the function across our cities. You will need to be comfortable with ambiguity / complexity and operating with frugal resources while persevering through challenges.

In order to be successful, you will need to collaborate closely with multiple cross functional teams such as product, design, research, growth / analytics, marketing and others. Building strong relationships with cross functional team members will be crucial to success in this role. You will need to obsess over the needs of customers and partners to craft a winning value proposition that balances the interests of customers and Careem.

What you\'ll need

The ideal candidate will have a passionate commitment to leading and growing a rockstar team, an insane focus on excellence and customer experience, a strong sense of curiosity and urgency to get things done, and a clear alignment with Careems\' core values. Additional qualifications include:

Non-negotiable skills:

• Highly analytical, strategic thinker with strong commercial acumen and a strong data orientation
• Product-first mindset and ability to work with both in-house product team and leverage external tools / products
• Solid impact orientation
• Strong stakeholder management and communication skills
• Fast learner and agile in a dynamic role, business, and market
• Big picture thinker able to zoom in and out as needed to service the business
• Humble and hungry to learn something new; curiosity to do what has not been done before to set the bar on experience, customer service, and innovation in the market
• Strong project management skills; ability to deliver on multifaceted projects with many stakeholders
• A people leader who invests in growing and guiding the team

Previous experience:

• 10+ years of experience in a combination of analytics, strategy and operations
• Past experience in leveraging data science / ML to solve complex problems
• Past experience with leading growth / demand operations in a large scale tech business
• Past experience in tech startups would be a strong advantage
• UAE-specific experience and strong knowledge of the market. Knowledge of the KSA market is a bonus
• Must\'ve managed a team with a proven track record
• Customer-centric mindset and experience working closely with product teams

What we\'ll provide you

In addition to a competitive long-term total compensation with salary and equity, we have a reward philosophy that expands beyond this. As a Careem colleague you will be able to:

• Be part of a hybrid working environment
• Work from any country in the world for 30 days a year
• Use Unlimited Vacation days throughout the year
• Access fitness reimbursements for health activities including: gym, health club and training classes.
• Work and learn from great minds
• Create impact in a region with untapped potential
• Explore new opportunities to learn and grow every day

Apply for this Job

• Required

First Name *

Last Name *

Email *

Phone

Resume/CV

Drop files here

Attach or enter manually

(File types: pdf, doc, docx, txt, rtf)

Cover Letter

Drop files here

Attach or enter manually

(File types: pdf, doc, docx, txt, rtf)

LinkedIn Profile

Website

Careem is: *

Based on your understanding of Careem so far please click on all that apply

Purpose driven organisation

Run by colleagues who want to create impact

An organisation where making profit is the first rule of business

An organisation with deep rooted Values

A organisation with set work hours and working methodology

I am inspired by the colleagues at Careem and that has encouraged me to apply for a role at Careem *

By working at Careem I believe I I can drive sustainability efforts in my community and be a change agent in the region. *

I am interested in applying for a role at Careem as I am inspired by the professional development opportunities provided and would like to grow within the ranks at the organisation. *

If Yes, please specify the platform (tick all that apply)

LinkedIn

Twitter

TikTok

Instagram

Have you seen Careem content on social media ? *

How did you learn about a role at Careem? *

A recruiter from Careem reached out to me and encouraged me to apply

I read about Careem in the news.

I attended a University event or career fair and met a representative from Careem

I had a conversation with a friend or acquaintance who works at Careem

I saw a social post and checked out the organisation

I saw a Careem speaker at a conference and was encouraged to apply

I am applying for a role at Careem because (tick all that apply) *

I want to work with like minded individuals (community)

I heard about the company\'s purpose and it resonates with me (purpose)

I heard an executive from Careem and it inspired me to apply (community)

I heard Careem has lots of growth opportunities and it resonates well with my personal goals and ambitions (growth)

Careem\'s Remote-First policy

Financial compensation

If Yes - do you remember what the content was about?

About the brand

Careem colleague highlight/feature

About a product launch

Tech related

Comms/PR related

Other

If yes - did the content provide relevant information for you?

If yes - did the content increase your desire to want to work at Careem/apply to work at Careem?

Careem