Description

United Arab Emirates

JOB DESCRIPTION

About Jumeirah and Jumeirah Zabeel Saray:

Jumeirah Group, a member of Dubai Holding, has been making a distinguished impact on the global hospitality market for more than two decades with its Stay Different\xe2\x84\xa2 brand promise.

Its award-winning destinations, such as the iconic Burj Al Arab Jumeirah, position service beyond expectations, elevated signature dining destinations and surprising architecture and design at the heart of every guest experience.

Today, Jumeirah operates a world-class portfolio of 26 properties across the Middle East, Europe and Asia and employs over 9,000 colleagues, representing over 120 nationalities.

As Jumeirah continues to expand its global portfolio and scales up its operations to the next level of growth, it remains fully committed to developing and empowering our colleagues to excel in world class environments.

Jumeirah is committed to embedding equality, diversity, and inclusion in all its practices, embracing a culture that celebrates diversity.

Jumeirah Zabeel Saray is a luxurious beachside resort located on the west crescent of the iconic Palm Jumeirah in Dubai. The interior of the resort is inspired by the ancient palaces of Turkey and features hand-painted finishing\'s, Turkish artworks and stunning murals inspired by the Golden Age of the Ottoman Empire.

The resort offers 405 rooms and suites, 38 Royal Residences and the award-winning Talise Ottoman Spa, one of the largest and most luxurious spas in the Middle East. The resort offers Sinbad\'s Kids Club complete with splash park, performing art destination Zabeel Theatre and a collection of diverse restaurants which offer a vibrant selection of culinary experiences. The resort also offers motorized and non-motorized water sports, complete with private jetty offering shuttle boat transfers to and from the mainland of Dubai.

About the Job:

An existing opportunity has been arisen for Assistant Manager PR and Communications to join our Marketing and communications team at Jumeirah Zabeel Saray with main duties and responsibilities of this role:

Responsible for Media relations with key media and social media influencers to effectively position the resort.

Responsible for managing and implementing F&B, Rooms and Lifestyle marketing campaigns and projects both online and offline at hotel level.

Actively monitor, guide and implement Jumeirah\'s brand standards ensuring full compliance with the Jumeirah brand VSG, LSG and PSG.

Provide support to the Marketing & Communications Director on the day-to-day operations and in driving different marketing activities to maximize stakeholders\' satisfactions.

Public relations & Corporate Communications:

• To be responsible for visiting media as well as contractors and ensure their visits run according to agreed schedules, mainly for all Arabic media
• To handle public relations activities such as filming and photo shootings, writing of photo captions, editorials and fact files
• To organize and conduct photo and film shoots
• To collate, write, edit and proofread written communications and press materials to meet established standards of content, style and appearance. Materials include, but are not limited to, press releases, editorials, photo captions and fact files
• To assess the suitability of texts and proposed external communications for its intended readership
• To be fully informed of the hotel product, its service and facilities and competent in conducting a full site inspection of the property
• To be fully aware of all company collateral and other information relevant to the company and Dubai
• To attend and supervise all media visits, photo-shoots and filming as directed by the Marketing & Communications department
• To conduct all visits and filming in accordance with company guidelines
• To be fully familiar with upcoming media visits and to be involved in the preparation of visits to ensure they run smoothly
• To liaise closely with the DOMC and DOSM and ensure excellent communications are maintained
• To ensure a post visit report is completed in the Department Media Database
• To action or pass on further information requested, post visits
• To attend and support social events as and when required
• To update and maintain the Department Media database
• To prepare the monthly clipping report

PR Planning and Measurement

• Assisting with managing the company\'s media monitoring and evaluation service , processing internal requests for cuttings and information; ensuring databases are maintained; and optimising search results through accurate use of keywords
• Managing monthly reports from International Agencies, liaising between agencies to ensure all coverage is accounted for
• Supporting the Senior PR Executive in the implementation of the annual PR plan for the GCC, MENA & International markets designed to achieve the stated commercial objectives for the Jumeirah Zabeel Saray, including but not limited to traditional, online and broadcast media/influencer relations; messaging delivering and story placements; events and trade shows; media fam visits, etc.
• Assisting the Senior PR Executive on Leading Jumeirah\'s brand communications in the GCC. MENA markets & Global Markets, positioning Jumeirah Zabeel Saray as a leading luxury hotel and supporting development and implementation of specific Jumeirah Zabeel Saray PR campaigns.
• The position also manages the company\'s print and online media monitoring agency, ensuring the operation of a professional monitoring service that provides intelligence on the performance of the Company\'s PR activities, both by colleagues and International Agencies
• Management of Jumeirah Brand press office with a focus on UAE and GCC as well as providing support to international agencies with regards to information and image requests.

Communications Channel Management

• Developing and enhancing relationships with key print, broadcast and online media in the UAE and GCC, ensuring Jumeirah Zabeel Saray remain top-of-mind with media, creating a constant flow of opportunities to promote the company and hotels via the region\'s media
• Receiving, evaluating and responding to information, visit, partnership and other requests from the media
• Supporting the Senior PR Executive, in developing and managing an Influencer program for the markets, building and leveraging relationships to create advocacy and third-party content

Social Media

• Implementation of social media strategy and effective management of all social media channels through social calendar
• Monitoring of channels and responding to direct messages and queries
• Thorough analysis of reports and continuous optimisation

Marketing:

• Provide full support to the Marketing & Communications Director on daily basis in all marketing activities for hotel campaigns and projects.
• Complete assigned tasks within the pre-determined deadlines.
• Support the Marketing & Communications Director in managing quotes and coordinating approvals with various suppliers.
• Liaising with Supply & Chain Logistics for quotations.
• Execute and periodically adjust the marketing plans.
• Ensure the CRM system is always up to date with all marketing campaigns and projects.
• Assist the Marketing & Communications Director in preparing marketing activity plans as well as fully integrated marketing campaigns for all segments with relevant buy in from all stakeholders.
• Ensure the website is fully updated, in line with the standards established for website content.
• Manage relationships with different types of agencies and suppliers making sure those partners fully understand and maximise the value of the hotel.
• Ensure that Public Relations and Communications teams are involved in marketing campaigns, where applicable, to maximise audience reach.
• Improve ROI for all Rooms, Restaurants & Lifestyle as well as establish campaigns KPIs for success.
• Track productivity of each marketing activity planned and executed by the individual using the CRM system.
• Ensure that all collaterals and marketing materials adhere to the Jumeirah brand standards.
• Provide the required marketing support to the different departments within the Sales team including Corporate, GCC, Leisure and Groups Sales in addition to the PR team.
• Execute projects related to photography and arrange photo shoots in adherence to brand Photography Style Guidelines.
• Implement and manage the process of Marketing Services Request Forms as per the departmental standard and process these requests to get back to the stakeholders as per agreed timelines.
• Coordinate and drive proactive social media updates.
• Ensure the brand promise of STAY DIFFERENT\xe2\x84\xa2 comes across in all marketing projects and Ongoing competitor reviews and checks to identify special offers and activities done by the hotels in the competitive set.
• Adhere to the procurement process in the standard set out by the department and manage marketing investment based on budget and forecasts and with help and support from the Marketing & Communications Director.

About you:

The ideal candidate for this position will have the following experience and qualifications:

• Minimum of 2 to 5 years\' experience in Communications and PR preferably within the international luxury hospitality industry.
• Experience working in a multi-cultural environment.
• Bachelor\'s Degree in Marketing, Public Relations or equivalent from an accredited and renowned University.
• Strong media contacts within top tier luxury, lifestyle, fashion and business press.
• Chartered Institute of Marketing qualification is desirable.
• Any second language form the following ones (German, Russian or Arabic) beside English will be an advantage.
• Understanding loyalty and customer relationship management.
• Market research capabilities for competitor reviews.
• Good time management and prioritising capabilities.
• Ability to work under pressure and tight deadlines.
• Project management skills.
• Arabic language (desirable)

About the Benefits

We offer an attractive tax-free salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer generous F&B benefits, reduced hotel rates across our properties globally, excellent leave and health care package including dental coverage, flights home, life insurance, incentive programs, children\'s education assistance and other employee benefits making the role attractive to high performers and any applicant looking for a career with one of the most luxurious brands in the hospitality industry.

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