Job Description

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The Senior Executive - Influencer Marketing & PR will play a key role in shaping and executing Home Centre's influencer and PR strategy across the MENA region. Working closely with the wider Brand & Social teams, this role will drive culturally relevant influencer partnerships, support PR initiatives, and ensure consistent brand storytelling across markets - particularly UAE and KSA.
The ideal candidate combines strong influencer ecosystem knowledge and hands-on social media experience with the ability to work across agencies, creators, media partners, and internal stakeholders.
Responsibilities:
Influencer Marketing

• Support end-to-end influencer campaign management across UAE, KSA, Oman, Bahrain, and Qatar.
• Identify, evaluate, and onboard influencers that match Home Centre's brand tone, aesthetics, and values.
• Oversee influencer coordination for brand, commercial, and IP-led campaigns such as events, collection launches, and seasonal activities.
• Monitor influencer performance, engagement quality, content output, and compliance with briefs.
• Ensure campaigns are executed on time, with clear communication, and strong relationships with creators.

PR & Earned Media Support

• Work in collaboration with PR agencies to amplify campaigns and content media outreach.
• Assist in drafting and localising PR briefs, influencer talking points, and campaign narratives.
• Support event-based PR activities, including influencer events, previews, launches, and store openings.
• Track PR coverage, influencer buzz, and media value across markets.

Social Media & Content Alignment

• Collaborate with the Social Media team to ensure influencer content aligns with ongoing and campaign content.
• Guide influencers on content formats, platforms, and best practices for Instagram, TikTok, and YouTube Shorts.
• Keep updated on platform trends, creator formats, and regional content behaviours.
• Coordinate with internal teams - Brand, Social, Trade Marketing, E-commerce- for seamless campaign execution.
• Support adaptations for the Arabic market, ensuring cultural relevance and accuracy.
• Liaise with agencies to manage timelines, approvals, and deliverables.

Qualifications:
Must-Have

• 1 - 3 years of experience in Influencer Marketing, PR, or Social Media (brand or agency side)
• Good understanding of influencer ecosystems in UAE and Saudi Arabia
• Hands-on experience working with TikTok, Instagram, Snapchat, and emerging social platforms
• Ability to assess influencer quality beyond follower count (content, credibility, engagement, relevance, and brand fitment)
• Strong project management and stakeholder coordination skills

Good to Have / Preferred

• Working knowledge of Arabic language (spoken and/or written)
• Exposure to retail, lifestyle, home, fashion, or consumer brands
• Experience collaborating with PR agencies and media partners

About Us:
Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 25 plus value led, own-built brands across retail, hospitality, food, and leisure.
Over the years, our UAE - based group has evolved into a comprehensive retail and hospitality entity, with over 2200 retail stores, leisure, and hospitality outlets, panning the GCC, Middle East, India, Southeast Asia, and Africa. Today, Landmark Group is one of GCC's largest omnichannel retailers and India's top home and fashion retailer.
We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Homecentre, Emax, Fitness First, to Funcity, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.
About the Team:
Home Centre is the largest omnichannel retailer for home furnishings in the Middle East, North Africa & the Indian sub-continent.
Home Centre offers outstanding value, quality products, and exceptional customer experience which is revealed in their new brand identity that is underpinned by their customer-first approach of enabling every home to tell its own unique story.
Established in 1995 with its first store in the UAE, today Home Centre has a wide network of over 80 stores, across the UAE, KSA, Bahrain, Egypt, Kuwait, Oman, Qatar, and India. Easy to navigate and serving as a one-stop solution for all home furnishing, the Home Centre e-commerce platform provides customers an extensive range of over 14,000 products at the tip of the fingers.

Skills Required