• Responsible for campaigns for existing and new stores, building and maintaining media relationships and ensuring effective communications with agencies in all markets Brand Management
• Integrated communication strategy for enhancing brand equity and brand preference
• Efficient media management and planning for optimum utilization of resources
• Manage and coordinate all marketing, advertising and promotional activities
• Understanding of product positioning and brand management backed with strong understanding of brand communication using integrated communication tools Budget Management / Profit Management
• Formulating marketing plans for overall development and accomplishment of top and bottom-line profitability of the brand
• Develop new clients and negotiate with them for securing profitable business Business Development
• Plan and execute marketing strategies to achieve desired volume, market share and profit objectives
• Enhance brand visibility and accelerate business growth through aggressive business development strategies
• Develop strategic relationships with key accounts from various sectors to understand their requirements
• Provision customized solutions i.e. products and services as well as cultivating relations for retention and acquisition
• Develop sales and customer marketing campaign for the organization based on market trends, new market identification and consumption patterns
• Formulate and identify strategic alliances for developing new business partners in different regions to open new lines of business Marketing Operations
• Conduct competitor analysis by keeping abreast of market trends and competitor moves and identifying prospective clients from various sectors and generating business from the existing
• Adept in handling all the retail operations detailed market analysis, range and product selections, marketing and client servicing
• Identify customer segments, buying behavior and preferences through the loyalty program by analyzing their consumption behavior and formulating specific initiative
• Manage customer centric operations and ensure customer satisfaction by achieving service quality norms
• Identify current market trends, gather competitor\'s data, identify consumer insights to increase brand penetration and brand loyalty in the market
• Responsible f or advertising media planning and working with local and national media houses, creative team, researchers and other media contacts for preparing cost effective Media Plan
• Align with creative team and visual merchandisers to finalize campaign designs

Women First Jobs