Job Description

Role Summary:

Responsible for driving revenue growth through Retail/Agency clients by planning, negotiating, and executing sales strategies. Own and manage predominantly Retail/Direct business by building and nurturing strong relationships with key stakeholders. Create and sell high-quality content and on-ground activations aligned with regional calendar events to expand brand and commercial opportunities. Ensure timely collection of outstanding receivables.

Key Responsibilities & Tasks:

Execute comprehensive Sales strategies and campaigns that align with the company's goals and objectives. Responsible for driving revenue growth and establishing strategic partnerships with agencies meticulously planning, negotiating, and executing the strategy. Actively contribute consistently on every On Air /Local programming/Live activation towards a ROI of 40% and above. Scout for new clients, contribute and meet the nos. on IIB. Maintaining a healthy share of the ad revenue amongst the South Asian channels. Own and manage Retail/Direct business - Develop, manage and cultivate relationships with key stakeholders to help support planning and execution of strategic goals. Prospect, penetrate and create new relationships with advertisers and advertising agencies to grow the book of business. Drive deals to closure in a new business environment & grow revenue from existing advertisers Manage a client list and work closely with media agencies, building & maintaining strong relationships in the industry. Help in creating & selling high quality content/on-ground activation in line with the regions calendar events to increase and diversify opportunities for brand & commercial partners, identifying potential for events & activations. Responsible for pitching innovative executions for a wide variety of different clients. Drive new revenue across the 3 revenue verticals by establishing relationships with new partners & clients. Monitor Sales consistency across On-Air, On-ground & local programming. Stay updated on industry trends, competitor activities, and ad market dynamics to identify opportunities and optimize sales strategies Provide regular sales reports, performance analysis, and insights to management to assess progress and inform decision-making Analysing market trends and competitor activities to develop competitive sales strategies Present and analyze data, inform sales approaches, and optimize performance. Responsible for timely collection of outstanding's.

Preferred Qualifications :

Bachelor's degree in Marketing, Business Administration, Media, or a related field. 4-8 years of experience in Ad Sales, Media Sales, or Brand Partnerships, preferably in the MENA region. Proven experience in handling Retail/Direct and Agency clients. Strong understanding of the Dubai / UAE market, regional consumer landscape, and advertiser ecosystem. Experience in selling integrated solutions including content, sponsorships, and on-ground activations/events.


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