Job Description

SUMMARY

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The Assistant Director of Sales, Catering and Events supports the Director of Sales & Marketing in driving catering and social-event revenue for the hotel. This role focuses on selling and detailing high-value weddings, social galas, anniversaries, corporate meetings, and incentive groups.

KEY RESPONSIBILITIES

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Revenue Generation & Sales

Achieve quarterly and annual catering revenue goals (individual and team). Prospect and close new business through site inspections, FAM trips, client entertaining, and industry events. Maintain a robust pipeline in Delphi/Opera Sales & Catering (minimum 3x goal). Negotiate contracts, menus, and BEOs within approved pricing guidelines. Upsell ancillary revenue (AV, decor, specialty linens, off-site experiences).

Client Relationship Management

Serve as primary point of contact for assigned accounts. Conduct creative menu presentations and tastings. Build lasting relationships with wedding planners, corporate meeting planners, and social influencers.

Operational & Event Execution

Create and distribute accurate Banquet Event Orders (BEOs) 14 days prior to event. Lead weekly BEO review meetings with Banquet, Culinary, and AV teams. Attend and oversee critical events (wedding ceremonies, high-profile galas). Conduct post-event debriefs and secure testimonials/referrals.

Team Leadership & Development

Supervise and mentor Catering Sales Managers and Coordinators. Conduct ride-along site tours and joint sales calls for training. Assist in annual performance reviews and goal setting.

Administrative & Financial

Forecast catering revenue monthly with 95%+ accuracy. Manage department expenses within budget (client gifts, FAMs, trade shows). Ensure all contracts comply with hotel legal and insurance standards. Process final bills and collect deposits per payment schedule.

Experience Needed

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Bachelor's degree in Hospitality Management, Business, or related field (preferred). 5+ years progressive catering/social events sales experience in upscale or luxury hotels Advanced user of Delphi.fdc, Cendyn, or similar sales & catering systems.

Required Skills

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Financial Skills

Financial Analysis

Sales Skills

Sales

Soft skills

Leadership

Values

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Integrity, Fun, Accountability, Care, Inclusive

Benefits

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Length of service benefits, Learning & development programmes, Career development