Job Description

Key Responsibilities:
1. Brand Strategy & Positioning:
o Implement the overall brand strategy to enhance the company's position in the market.
o Conduct market research and analyze competitor activities to identify opportunities for brand growth.
o Maintain brand guidelines to ensure consistency across all platforms and materials.
o Articulate the unique selling proposition (USP) of the brand to communicate effectively with target audiences.
2. Campaign Planning & Execution:
o Lead the planning, execution, and monitoring of brand campaigns across digital and offline channels, including social media, email, paid advertising, and influencer partnerships.
o Collaborate with the marketing team to create compelling, innovative campaigns that resonate with the brand's target market.
o Work with creative teams (designers, photographers, videographers) to produce visually impactful content that aligns with the brand's voice and identity.
3. E-commerce Strategy & Management:
o Collaborate with the e-commerce team to ensure that the brand message is consistently conveyed across the website, product listings, and user experience.
o Optimize the online shopping experience to enhance conversion rates, average order values, and customer retention.
o Drive product storytelling through detailed descriptions, lifestyle imagery, and other online content to increase engagement and sales.
4. Customer Insights & Community Engagement:
o Monitor customer feedback and trends to refine brand positioning and improve customer satisfaction.
o Foster community engagement by creating brand-driven content, influencer partnerships, and user-generated content campaigns.
5. Cross-functional Collaboration:
o Work closely with buying, planning, and supply chain teams to ensure that product offerings align with brand values and customer demand.
6. Budgeting & Reporting:
o Develop and manage the brand marketing budget to ensure efficient allocation of resources.
o Provide regular performance reports, KPIs, and analysis to senior management on brand health and campaign effectiveness.

• o Track and optimize the ROI of brand-related initiatives, ensuring the company's investment in brand marketing generates measurable business outcomes.
• Analyzing workforce data to identify trends, address skill gaps, and evaluate the effectiveness of talent programs.
• Compliance:
• Ensuring compliance with relevant laws and regulations related to talent management.
• Team Leadership:
• Leading and developing recruitment teams, providing guidance, and fostering a culture of excellence.

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