Job Description

Overview of the role
The Area Sales Manager is responsible for leading and driving sales performance, operational excellence, and customer experience across multiple Watsons stores in Qatar. This role ensures that stores meet sales targets, maintain high standards, and deliver an exceptional customer experience while aligning with Watsons' business objectives.
What you will do
1. Sales Performance & Business Growth

• Achieve and exceed sales targets across assigned stores.

• Analyze sales reports and implement strategies to maximize revenue, profitability, and market share.

• Identify growth opportunities, including new product launches, promotions, and category expansion.

2. Store Operations & Excellence

• Ensure all stores operate efficiently, following Watsons' policies and standards.

• Optimize store layouts, merchandising, and stock availability to drive sales. o Monitor store compliance with health, safety, and operational guidelines.

3. Customer Experience & Brand Standards

• Lead teams to deliver exceptional customer service and enhance the Watsons shopping experience.

• Ensure stores maintain high visual merchandising and hygiene standards. o Work closely with Marketing to execute localized promotions and events.

4. Team Leadership & People Development

• Lead, coach, and motivate store managers and front-line teams to achieve business goals.

• Implement training and development programs to enhance employee skills and performance. o Drive a culture of engagement, teamwork, and high performance.

5. Reporting & Stakeholder Management

• Provide regular business performance updates to senior management.

• Collaborate with Buying, Marketing, and HR teams to align business strategies

• Monitor competitor activities and market trends to ensure Watsons maintains a competitive edge.