GroupM is the world\'s leading media investment company responsible for more than $113B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company Xaxis. GroupM creates competitive advantage for advertisers via its worldwide organization of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more.
About GroupM\'s function for CX, Data & Tech
GroupM Services - Data & Technology is an Analytics, Technology, and consulting group supporting the buying & campaign delivery teams. We combine adtech and martech platform strategy with data science & data engineering expertise, helping our clients make advertising work better for people.
Role
Data & Analytics Executive
Overview of the role & Responsibilities
Transforming raw data into captivating stories, illuminating insights, and driving growth for every decision. As a Data & Analytics Executive, you\'ll be crafting stunning dashboards, building efficient pipelines, and weaving insightful reports that empower every action.
Visualization
Develop and maintain interactive and insightful data visualizations using BI tools (Google Looker Studio or PowerBI) to provide comprehensive insights
Proficiency in dashboarding, with the ability to create visually compelling dashboards that communicate key metrics effectively
Data Engineering
Basic understanding of Data Engineering concepts, with the willingness to contribute to data optimization processes
Effectively connect and integrate data from various media sources, such as Google Analytics, social media platforms, and raw files to build compelling dashboards
Conduct regular data quality checks and validation procedures to ensure data accuracy and integrity
Support the team in identifying opportunities for process optimization and data-driven decision-making
Collaboration
Collect data requirements from client/agency teams and understand them to create measurement framework, required data pipeline & the best way to visualize it
Collaborate closely with cross-functional teams to understand data requirements and translate them into actionable insights and reports
Effective communication skills to articulate technical subjects to non-technical audiences
Requirements
1-2 years of relevant experience in dashboarding, visualization & data engineering
Proven expertise in BI and data visualization tools like Google Looker Studio, PowerBI & Datorama
Experience with ETL processes and data cleansing techniques
Proficiency in SQL, Google BigQuery and Looker Studio is preferred
Strong attention to detail and a proactive approach to problem-solving
A continuous learner with a desire to stay ahead of the curve in data technologies
Preferred qualifications
Good understanding of the media landscape and its data complexities
Familiarity with Google Analytics would be an added advantage