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Each of our five operating divisions has a distinct focus:
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Our sixth division is Global Support, which provides shared, efficient business services and function-specific expertise to each of Informa\'s operating divisions.
Reports to - Head of Sales
The Role
The Account Manager is responsible for achieving and exceeding sales revenue targets in accordance with the sales plan, through the effective management of customer relationships. The Account Manager will provide a high level of customer service and account management to prospective exhibitors.
Job Summary/Responsibilities
Key Performance Indicators
Achievement of sales revenue targets within timelines
Number of effective calls and client meetings made per week
Exhibitor satisfaction levels
Timely & accurate reporting of sales results and activities
Main Duties & Responsibilities:
Sales and Account Management
Achieve and exceed set revenue targets for the assigned products and events in accordance with the sales plan
Work independently and with Manager to create strategic plans to achieve revenue goals by generating new sales ideas and researching new markets and trends.
Build and maintain strong client relationships
Customer retention
Understand client\'s objectives and support them to achieve these through the event campaign
Regular contact with existing clients throughout the event cycle
On-site account management to achieve high exhibitor satisfaction levels
New business
Developing new business and revenue streams, including sponsorship and other non-square metre revenue sources through market research, telephone contact, industry networking and client meetings
Management and Reporting
Data capture of sales activities/calls and updating the CRM
Completion of sales progress reporting (e.g. revenue vs target, activity reporting etc.)
Monitor the debt reports and assist the finance team with revenue collection
Provide the marketing team with market intelligence to assist with exhibitor and visitor promotional campaigns
Continually monitor and research the market using online resources, gaining customer feedback, attending competitor events where appropriate, and industry networking
Awareness and understanding of floor plan optimisation
Effective communication with other internal departments including operations, marketing, finance to maximise client experience.
Function as an integral part of overall show management effort in performing additional duties as required.
Qualifications
Minimum Education Level:
Educated to degree level or equivalent
Background Knowledge, Skills & Experience:
Essential
Significant and successful experience in a sales role
Highly target driven
Computer literate and proficient in the use of commonly used business software
Effective verbal and written English communication skills
Strong interpersonal skills
Commercial awareness
Attention to detail
Numerate
Desirable
Awareness of exhibition production
Experience of growing and developing new markets and products