Account Based Marketing Manager, Middle East
Dubai, United Arab Emirates
Job Description
Job Requisition ID #
22WD62733
Position Overview
Autodesk is currently recruiting for the role of Account Based Marketing Manager responsible for leading the development, implementation, execution and measurement of targeted account-focused programs in collaboration with account-based sales teams in Middle East, Egypt, Turkey, Africa.
Responsibilities
Campaign planning and execution:
- Drive account specific marketing planning aligned to sales strategies for account-appropriate offerings
- Focus on the buyer’s journey and deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time
- Create annual and quarterly marketing plans for targeted list of accounts and contacts that focus on customer acquisition and accelerate existing opportunity close and expansion
- Evaluate, select and manage vendors that contribute to local demand creation programs including agencies, direct mail providers, and fulfilment servicesCollaboration and interface:
- Primary liaison with sales representatives and account teams for targeted accounts list
- Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities
- Collaborate with Industry Marketing, Territory Marketing, ABM Practice Group, ABM Content EMEA, and Marketing Systems & Services partners to ensure programmatic execution of personalized campaigns to targeted accounts, and 1:1 or 1:few account-based marketing tactics to select audiencesReporting and analysis:
- Maintain accurate and actionable understanding of contact data quality for targeted accounts list
- Review and provide analysis of programmatic Account-Based campaigns and unique account-specific tactics for targeted accounts list
- Ensure that each marketing activity is tracked and measured
- Use data and dashboards to inform future tactics and programmatic campaign adjustmentsBudget and revenue accountability:
- Work with Territory Marketing and Industry Marketing to provide requirements for deployment of budget managed by those groups in support of targeted list of accounts
- Manage budget and vendor relationships for account-specific tactics for targeted list of accounts
- Monitor the delivery and execution of plans, and measure effectiveness of resource allocation, efficiency and ROI to inform any adjustmentsKPI accountability:
- All relevant ABM KPI’s such as Account Engagement, Contact Engagement, Account Penetration and ultimately Marketing Contribution on Closed/ Won PipelineMinimum Qualifications
- Proven experience in B2B demand generation/field marketing experience with proven account-based marketing specific knowledge and skills
- BA/BS or equivalent work experience
- Knowledge and experience with sales and marketing automation tools, such as Salesforce, Marketo, 6sense, Terminus, Bombora and other tools to identify opportunities for account engagement
- Estimated 20% travel requiredPreferred Qualifications
- Industry experience in either Design & Manufacturing or AEC, although not a showstopper
- SaaS experience preferred but not a prerequisite
- Knowledge of Arabic LanguageThe Ideal Candidate
- You are driven and motivated by results and contribution to pipeline and revenue
- You’re a modern marketer; knowledgeable and experienced at using a mix of tactics to deliver the right message to the right person at the right time
- You have a passion for sales and marketing alignment, using your marketing knowledge and experience to drive results, and enjoy working in a collaborative, fast-paced environment#LI-POSTAt Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site). If you have any questions or require support, contactAutodesk Careers .
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Job Detail
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Job IdJD1408935
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned