Job Description

Job Summary:
EDGE Group is seeking a strategic, commercially driven Vice President of Marketing to lead and elevate the Group's global marketing function. This executive role is responsible for shaping EDGE's brand, market positioning, and go-to-market strategies across defence, aerospace, cyber, advanced technology, and dual-use domains.
The VP of Marketing will operate at the intersection of strategy, innovation, and commercial execution-supporting business growth, international expansion, and stakeholder engagement across government, defence, and enterprise markets.
Key Accountabilities:
Strategic Leadership

• Define and execute EDGE Group's global marketing strategy aligned with corporate objectives and long-term growth plans.
• Position EDGE as a leading international advanced technology and defence group across priority markets.
• Act as a strategic advisor to executive leadership on market trends, competitive intelligence, and brand perception.

Brand & Corporate Marketing

• Own and evolve the EDGE brand architecture across subsidiaries and product lines.
• Ensure consistent brand identity, messaging, and storytelling across all touchpoints.
• Oversee corporate communications, thought leadership, and executive visibility initiatives.

Go-To-Market & Demand Enablement

• Partner with commercial, sales, and business unit leaders to support product launches, bids, and capture campaigns.
• Develop sector-specific marketing strategies for defence, aerospace, cyber, autonomy, and emerging technologies.
• Enable sales teams with high-impact marketing tools, content, and market insights.

International & Government Stakeholder Engagement

• Support international market entry strategies and localization of marketing efforts.
• Align marketing activities with government, defence, and sovereign stakeholder expectations.
• Lead marketing efforts for major exhibitions, air shows, defence expos, and global industry events.

Digital & Data-Driven Marketing

• Drive digital transformation across marketing platforms, channels, and analytics.
• Leverage data, market intelligence, and performance metrics to optimize ROI and decision-making.
• Oversee EDGE's digital presence, including website, content ecosystems, and social platforms.

Team & Operating Model Leadership

• Build and lead a high-performing, multicultural marketing organization.
• Establish best-in-class marketing governance, processes, and agency partnerships.
• Mentor senior leaders and develop future marketing talent within the Group.
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Experience & Education Qualifications:
Required

• 15+ years of progressive marketing leadership experience, including senior executive roles.
• Proven track record in B2G, B2B, defence, aerospace, technology, or highly regulated industries.
• Experience leading global or multi-market marketing organizations.
• Strong understanding of complex sales cycles, government procurement, and stakeholder-driven markets.
• Demonstrated success in brand building, corporate marketing, and go-to-market strategy.

Preferred

• Experience in defence, security, aerospace, cyber, or advanced technology sectors.
• Exposure to international markets, particularly EMEA, Asia, and North America.
• MBA or equivalent advanced degree.
• Experience working within group or holding-company structures.

Core Competencies
Strategic thinking and executive-level influence
Brand architecture and positioning
Commercial acumen and growth orientation
Stakeholder management at C-suite and government levels
Digital and data-driven marketing leadership
Cross-cultural leadership and team development
What EDGE Offers
Opportunity to shape the global brand of a fast-growing, world-class technology group.
Executive-level impact across national and international strategic initiatives.
Collaborative, innovation-driven environment at the forefront of advanced technology.
#EDGE

Skills Required