Define overall sales strategy, including budgets, channels, and sales processes. Initiate and manage strategic sales partnerships and alliances. Define, implement, and monitor annual sales plans for institutional and retail customer segments. Assign and monitor monthly sales targets to teams. Create a framework to identify and associate with property agents in an objective and profitable manner. Review sales MIS, identify improvements, and monitor implementation. Define and implement new sales schemes for the clients properties. Define and implement sales incentive strategies for sales executives. Conduct regular meetings with high net-worth commercial clients to provide complete property solutions. Define and implement best-in-class sales process to ensure customer delight.