Lead the creation of a compelling Omnichannel experience for customers, based on research and customer shopping journey analysis. Work with the team (product management, development, commercial & optimization) t streamline the digital experiences for Mobile, Web and App. Making consistent improvements to the user journey to deliver the best possible user experience and increase online conversion. Also partner strategically with a range of stakeholders from across the business to deliver seamless experiences across a range of touchpoints.
What you will do
Leverage data analytics and conduct user research to gather insights and identify opportunities to further enhance the customer experience.
Persona development based on patterns and commonalities in the research
Responsible for the User experience (UX) and Customer Experience (CX) of digital products to ensure high customer satisfaction.
Gathering and evaluating user requirements, designing graphic elements, and building navigation components.
Illustrating design ideas using storyboards, process flows and sitemaps
Determining the information architecture of a digital product
Developing user flows and wireframes for the Web, App and digital products
Developing UI mockups and prototypes that clearly illustrate how sites function and look like
Develop User Acceptance Criteria and be heavily involved in testing your design across staging prior to production deploys
Set up measurement frameworks to measure the success of the design implementations.
Preparing and presenting drafts to internal teams and key stakeholders
Identify and troubleshoot UX problems
Continuously iterate on solutions to progressively improve the product and deliver to the customers the best possible experience.
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