Job Description

Synopsis
Research, Ideate, Design and implement the best digital experience for customers on digital platforms aligned with Customer Experience and Brand positioning.
Manager UX is a specialist design resource driving collaboration with EAG departments and Innovation partners to create human-centred experiences integrating user feedback, business priorities and metrics across ground, inflight and digital i.e. IFE, Mobile App, Etihad.com, Cargo and crew apps, etc
The Manager UX's role is to provide leadership, support and oversight as well as taking lead on activities driven from the Innovation, midfield, digital and brand & customer committees.
Accountabilities

• Responsible for leading the effective design and specification of user interfaces and information architecture using participatory and iterative design techniques, including observational studies, customer interviews, usability testing, and other forms of empathy building and requirements
• Leads complex initiatives, helping the team to produce personas, storyboards, scenarios, flowcharts, design prototypes, and design specifications that show how our digital products enhance and fit within the context of an overall experience and user ecosystems
• Understanding of areas of specialisation within the greater experience design and product development landscape, including but not limited to design and prototyping tools such as Adobe CS, XD, Sketch, Invision, Abstract, etc
• Responsible for staying abreast of the fast-moving human centred design space, identifying the latest market developments and synthesising competitive research insights into new product development
• supports the governance of, and plays an active role in shaping, Etihad's end-to-end digital strategy; evolving in-line with our 5-year plan.
• Works with the Digital, Tech, Analytics and Guest Experience teams, this individual will create and support business cases to drive digital product/service enhancements and recommendations

Education & Experience

• Bachelor's degree (Masters or Advanced degree preferred) in Design (e.g. interaction, product, industrial, etc), Human-Computer Interaction (HCI), Computer Science (CS) or a related field, or equivalent practical experience (required)
• 5 years minimum experience in a customer-centric 'agile' organisation

About Etihad Airways
Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world's leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad's codeshare partners, Etihad's network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. All this ties into Etihad's ambitious Journey 2030 strategy. The airline plans to double its fleet size and triple the number of customers over the next six years as it sets out to be the airline everyone wants to fly!
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Skills Required