User Acquisition Manager (mena)
Dubai, United Arab Emirates
Job Description
Position: User Acquisition Manager (MENA) Location: Dubai
The Senior UA Manager will have an opportunity to be part of a team supporting mobile game growth by driving our UA, re-targeting programs and capabilities. You will carry out due diligence on current UA actions and strategies, use the latest ad tech on data-driven media buying and collaborate with many cross-functional teams across Tencent HQ to contribute to the growth of the business. You will deliver recommendations for local paid media support (local media plans, social media boost).
Responsibilities:
Essential Skills & Experience
Diversity, Equity & Inclusion at Tencent:
Diversity, equity and inclusion are important, interdependent components of our workplace. As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
The Senior UA Manager will have an opportunity to be part of a team supporting mobile game growth by driving our UA, re-targeting programs and capabilities. You will carry out due diligence on current UA actions and strategies, use the latest ad tech on data-driven media buying and collaborate with many cross-functional teams across Tencent HQ to contribute to the growth of the business. You will deliver recommendations for local paid media support (local media plans, social media boost).
Responsibilities:
- Work with multiple internal stakeholders including Marketing, Insights, operations, and community leads to create & execute user acquisition
- Deconstruct and optimize media performance within the region and product user funnels, working with key organisation stakeholders
- Own and oversee how assets are created, deployed and optimized through media for multiple campaigns in the region
- Seek, test, and evaluate new content & advertising channels /partners based on competitive and market intelligence
- Optimize channel and campaign performance
Essential Skills & Experience
- 6+ years of experience in performance marketing, user acquisition and media buying
- Ability to work under pressure and manage change of directions
- Proven experience in data analysis experience and tools
- Gaming knowledge and experience
- Experience creating and managing campaigns across social channels (FB, YT, TikTok, Reddit, Twitch), ad networks, programmatic media buying and DSPs in mobile gaming, tech or SaaS environment
- Strong communication skills
- Arabic preferred or excellent fluency & written skills in English
Diversity, Equity & Inclusion at Tencent:
Diversity, equity and inclusion are important, interdependent components of our workplace. As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
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Job Detail
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Job IdJD1448050
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned