Job Description

Overview Of The Role:
The Sales Team Leader at IKEA plays a crucial role in managing and steering sales operations to optimize profitability and reach sales targets. This position is integral to ensuring the successful selection and pricing of the product range in the local market, contributing to both the sales and gross margin goals. Key success factors include collaborating with various departments like logistics and shopkeepers, understanding market trends, and driving sustainability initiatives in line with corporate strategies.
What You Will Do:

• Ensure that systems and methods stated in IKEA Concept Documentation are implemented in the Sales and Range of all stores.
• Define the range in his/her sales area of Showroom and Markethall to be sold by all stores.
• Collaborate with shopkeepers to drive the process of selecting the suppliers and managing all the contracts to achieve economies of scale.
• Enhance the competitive strength of the IKEA product range by ensuring the implementation of all range issues related to systems and methods stated in IKEA Concept Documentation.
• Steer the performance in sales area operations and aim towards maximized sales and optimized long-term profit by applying sales methods in accordance with the Sales and Range the IKEA way manual.
• Work closely with the Logistics team to secure that the sales forecasts are adapted to the sales patterns in order to achieve an optimal goods flow.
• Contribute actively in the development and implementation of a clear IKEA Sales & Range action plan for the store.
• Select and ensure availability of products for all the marketing activities in the commercial calendar, in close partnership with the Logistics department.
• Support the stores by producing buying guides for complex product series.
• Maintain ongoing communication with the IKEA range distributor regarding all issues related to the range and the annual IKEA range cycle.
• Maintain in-depth knowledge of the local home furnishings market (e.g. customers, trends and competitors).
• Follow up and communicate the agreed KPIs within your area of responsibility to the Sales & Range manager and to the shopkeepers of the stores.Support the store shopkeepers to regularly conduct competitor analysis on the local markets.
• Commit to the development of Sales team and secure their training to ensure all co-workers understand the IKEA Concept and other key guidelines.
• Empower, support, and coach Sales co-workers on the job to help them perform better and grow.
• Work actively to create an environment where the IKEA culture is a strong and living reality and diversity is valued.
• Secure local adaptation of the global and country directions and ambitions, to deliver to the total business agenda and a more People and Planet Positive IKEA.
• Enable and follow-up sustainability performance and progress based on the country business plans, Group tools, and methods.
• Facilitate integration and implementation of sustainability by supporting functions with the right information, best practice solutions, tools & methods and ways of working.
• Document and evaluate initiatives and activities with a view to capitalize on learning, sharing, and promoting continuous improvement.

Skills Required