Job Description

Javaheri Group is searching for a dedicated and energetic

Content Creator

who specializes in

high-volume, engaging short-form video content

, primarily for TikTok and Instagram Reels. This role is a creative powerhouse, focused on capturing the essence, ambiance, and culinary moments of our premium cafes and restaurants in Dubai and transforming them into viral-ready videos that drive massive brand awareness and foot traffic.

Key Responsibilities & Video Focus

TikTok & Reels Production (Primary Focus)

Conceptualize, film, and edit

a high daily/weekly volume of trending short-form video content (TikToks/Reels) that is engaging, authentic, and native to the platform style.

Rapidly identify and leverage trending sounds, filters, challenges, and formats

relevant to the Dubai F&B and luxury lifestyle audience. Create diverse video styles, including:

"Day in the Life"

or

"POV"

style videos showcasing venue ambiance and staff interactions.

"What I Eat in a Day"

or

"Food Review"

styles highlighting signature dishes.

Cinematic, ASMR-style content

focused on food preparation and textures.

Event promotion and launch teasers

that create FOMO (Fear Of Missing Out). Manage the

end-to-end video pipeline

, including scripting/storyboarding, filming on-site, editing, optimizing captions/hashtags, and posting.

Visual Content & Strategy

Collaborate closely with the Marketing Manager to develop a

video-first content calendar

that aligns with promotional campaigns and seasonal offerings. Ensure all video and supporting photo content meets the

luxury brand standards

while maintaining the fast-paced, unpolished feel required by TikTok. Monitor

video performance analytics

(views, shares, engagement rate, completion rate) and iterate quickly on successful formats to maximize organic reach. Assist in organizing and executing video shoots for

influencer collaborations and UGC (User-Generated Content)

initiatives.

Qualifications & Skills

Minimum 2 years of experience

as a Content Creator with a

proven portfolio heavily weighted toward TikTok and Instagram Reels.

Expert-level proficiency in mobile video editing apps

(e.g., CapCut, InShot) and basic knowledge of professional editing software (e.g., Adobe Premiere Pro) is a plus.

Deep, current knowledge of TikTok culture, algorithm dynamics, and trending audio/video styles

in the F&B/lifestyle space. Must be comfortable being a

face and voice

for the brand, occasionally presenting on-camera.

Exceptional eye for food styling, lighting, and cinematic composition

even in fast-paced, unpredictable shooting environments. Highly

creative, proactive, and resilient

--able to manage multiple projects simultaneously and work independently on-site at various venues across Dubai.
Job Type: Full-time

Pay: AED3,000.00 - AED6,000.00 per month