Job Description

In this role, the Technical Application Engineer will be responsible for business development of GA Market, products prequalification, competitor, and GA market understanding, L2 technical support, customer intimacy with clients in Utilities, O&G, Technical session, marketing in Egypt, Libya and other countries within MENAT region. They will closely coordinate their activities with GE sales, engineering and services. This position will report to GA TAE Leader MENAT

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What You'll Do

Main responsibilities include but not limited to:

Responsible and accountable for:

Technical Marketing, creation of opportunities based on installed base, and market information.

Application Support (L2):

Provide technical support to clients in the region e.g. technical queries, developing customized solutions, supporting scheme engineering, analyzing field performance etc. Job requires complete testing of protection relays, automation systems in GEV lab and also in live substations.

Promotions & Approvals:

Key role in product launches, presentations, discussions, spec-in activities, exhibitions, site trials etc. through Marketing. Implement actions necessary for product approvals based on regional strategy and priorities

Product Problems / Non-quality Issues:

Take the lead in investigating and resolving product problems reported when requested by customers (L2). Support local actions required for resolution of major non-quality issues

-Commercial (Tendering & Negotiation):

Support Tendering team - Study customer's technical & commercial requirements. Support Management during contract negotiation

Commercial channels & Market Monitoring:

Improve awareness of GA solutions. Obtain competitor data, market share, volume etc. Track evolving customer specifications & requirements.

Product Management:

Be aware of product obsoletions, new product availability etc. and provide appropriate customer support in line with regional strategy. Keep track of firmware upgrades, changes in product features etc. and participate in necessary local actions. Support customers vis-a-vis product literature needs.

What Do You Bring

Bachelor's degree in electrical engineering from an accredited university or college.


Minimum of 10 years of experience in commissioning of Protection & Control products, applications and / or engineering projects in Grid Automation field, as well as site experience in conventional and digital control systems (PSA).


Extensive experience in GE Protection & Automation products (preferably UR, SR, 8 Series, MiCOM) and good understanding of competitors' products is required.


Site Testing & commissioning experience is mandatory to conduct various deep analysis, demonstrations & sample installations.


Extensive experience in Utilities, Industrial/O&G Applications (motors, generators, feeders, transformers, ATS schemes). Working experience with O&G will be definitely advantage for this profile.

Ability and willingness to travel up to 75%, as required.


Fluent in English and Arabic languages.


Knowledge & experience in protection relays, substation automation, transformer monitoring & diagnostics, switchgear, substations, power plants, industrial plants & power systems are key differentiators to this role.

How To Standout

Strong interpersonal and analytical skills to quickly understand and guide solutions to customer issues. Strong problem-solving skills, with an emphasis on innovative and creative solutions that result in higher profitability, increased visibility & market penetration Strong written & verbal communication skills with both internal and external stakeholders. Professional experience with customers in Egypt / other Middle East countries with key regional utility and oil & gas customers, EPCs, OEMs and system integrators. Testing & Commissioning experience with EHV utility. renewables will be an added advantage. Proactive work style, creativity, high energy.

Additional Information

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Relocation Assistance Provided:

No