Job Description

Company Description
talabat is part of the Delivery Hero Group, the world's pioneering local delivery platform, our mission is to deliver an amazing experience-fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Summary
As a Rider Communication & Engagement Specialist, you will play a key role in shaping how Talabat communicates with and engages its delivery rider community across the MENA region. You'll contribute to content creation, campaign execution, and experience-enhancing initiatives that make our riders feel informed, appreciated, and connected. Working under the guidance of more senior team members, you will be empowered to take ownership of day-to-day deliverables and bring forward ideas that can improve rider communications and engagement across markets.
What's On Your Plate?
Content Development & Communication

• Develop clear, culturally relevant content in English and Arabic, and coordinate translations into Roman Urdu & Kurdish.
• Produce copy for in-app messages, SMS, social posts, video scripts, and newsletters tailored to rider needs and aligned with brand voice.
• Maintain a shared content bank and messaging templates for reuse across markets.

Campaign & Calendar Management

• Support execution of regional communication plans and campaigns aligned with seasonal and operational moments (e.g., Ramadan, Summer, Rider Appreciation).
• Manage assigned components of the rider communication calendar, including scheduling and stakeholder coordination.

Project & Campaign Coordination

• Lead end-to-end execution of specific rider campaigns or on-ground events under supervision.
• Prepare and manage project timelines, checklists, and stakeholder updates to ensure timely execution.
• Coordinate across operations, fleet partners, vendors, and design/marketing teams.

On-ground Engagement Support

• Assist in the rollout of on-ground activations (lounges, rest points, hydration drives, appreciation events).
• Coordinate logistics, inventory, and partner/vendor follow-ups.

Digital & Social Media

• Create and schedule content across rider-facing platforms (WhatsApp, Tweety, TikTok, Instagram, Facebook).
• Monitor content performance and community sentiment to inform future campaigns.

Budget Monitoring & Reporting

• Track expenses related to rider engagement campaigns and activations.
• Maintain budget trackers, process invoices, and coordinate with Finance for payment submissions.
• Support reporting on ROI, spend efficiency, and value delivered through each initiative.
• Flag potential over/under spends and recommend adjustments to ensure alignment with budget limits.

Insights & Continuous Improvement

• Monitor campaign performance (reach, participation, sentiment) and document key learnings.
• Support post-campaign evaluations with data collection and field insights.
• Elevate rider feedback and local insights into program improvement suggestions.

Qualifications
What Did We Order?

• 3-5 years of relevant experience in content creation, communications, or copywriting-preferably in logistics, tech, or the gig-economy space
• Bachelor's degree in Journalism, Communications, English, Psychology, or a related field
• Native-level fluency in English and Arabic (written and verbal)
• Strong portfolio of content across multiple formats and purposes: crisis comms, campaign copy, platform-optimized posts, and educational materials
• Deep familiarity with digital tools and social media platforms; experience using them to deliver high-performing content
• Proven ability to manage content calendars and deliver high-quality work independently under tight deadlines
• Creative thinker with analytical skills to assess impact and continuously improve
• Self-starter mindset with a proactive, solutions-oriented approach