This is a full-time role which reports to the PR Director.
Key Responsibilities include:
Develop and implement strategic PR campaigns aligned with client objectives and brand positioning.
Serve as the main point of contact for assigned client accounts, ensuring day-to-day management, satisfaction, and campaign delivery.
Build and maintain strong relationships with English and Arabic media, influencers, and key industry stakeholders, particularly in the UAE/GCC region.
Supervise and mentor junior team members, ensuring high-quality output and professional growth.
Lead client calls, prepare PR plans, and provide regular reporting on coverage, KPIs, and ROI.
Draft, review, and oversee the creation of press releases, media kits, speeches, Q&As, and talking points.
Provide the management with support during sensitive or clients crisis situations with proactive and reactive strategies.
Coordinate press events, influencer activations, interviews, and media briefings on behalf of clients.
Monitor media coverage and competitor activity, providing actionable insights and recommendations.
Collaborate with social media, digital, and marketing teams to ensure message consistency across channels.
Stay abreast of media trends, PR innovations, and shifts in the regional media landscape.
Requirements:
Bachelor's degree in Public Relations, Communications, Journalism, or related field.
4-6 years of PR experience, preferably within an agency, with proven client and junior team management skills.
Strong media network in the UAE/GCC region is essential.
Strong verbal and written communication skills in English.
Arabic fluency is highly desirable.
Proven ability to manage multiple accounts and deadlines in a fast-paced environment.
Experience in industries such as
hotel, hospitality, luxury, lifestyle, fashion, or F&B
is essential.
Strong project management, strategic thinking, and organisational skills.
Experience in managing PR reporting, and agency coordination.
Knowledge of
digital PR, influencer engagement,
or
social media integration
is a highly desirable.
Job Type: Full-time
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