Job Description

Basic Qualifications, Skills & Experience

Degree in Marketing or Business Management. 3-4 years of experience in Retail Banking preferably in the UAE. Specific experience in advertising, marketing & public relations required. Commercial acumen and ability to work as per plans is essential. The ability to maintain relationships with internal/external personnel. Good command of English, Arabic language will be an added advantage. Planning and organizing skills Reporting writing skills

Main Accountabilities

Assist to developing, planning and implementing the bank's total marketing plan, including market research, public relations and advertising. Coordinate the implementation of strategies to achieve marketing goals for assigned products, product lines or market segments. Assist to implement the strategies and goals for the marketing of assigned products, including market research, pricing, and cost planning. Work with and provide marketing support to the sales staff responsible for selling the assigned products; Coordinate printing and stocking of product brochure/ literature. Assist in the development of promotional strategies to help meet marketing goals; contribute to develop promotional literature and complimentary give-aways. Support in the implementation of advertising strategies and programs for assigned products. Assist in monitoring promotions and spend against Marketing Action Plans ( MAP's) Work closely with various departments and vendors to create and maintain the Below the Line Collaterals, forms, brochures etc. Support the development of external communication channels in articulating key messages & artworks about the bank and its products that are consistent with its brand values and guidelines. Contribute to the enhancement of the Bank's website by managing & monitoring contents updates. Review websites, gather feedback from staff and customers and propose changes. Visiting Branches to ensure all branding works are up to date and coordinate with vendors to update the same if required. Contribute to prepare plans for the development of the Bank's internal communications channels (staff intranet and newsletter) Coordinate and assist in maintaining relationship with the Advertising Agency; review invoices and arrange for payment. Coordinate to arrange internal or external corporate events; liaise with organizations requesting for sponsorships. Records and database management skills * Negotiation skills