Job Description

ob Overview

We are seeking a creative, strategic, and results-driven

Social Media Manager

to lead and execute our digital presence across all major social platforms. The ideal candidate has a strong understanding of luxury branding, fashion trends, content storytelling, and audience growth--turning engagement into brand loyalty and sales.

Key ResponsibilitiesStrategy & Planning

Develop and execute a comprehensive social media strategy aligned with brand identity and business goals Plan monthly content calendars for all platforms Analyze trends, competitors, and platform updates to keep the brand ahead

Content Management

Oversee creation of high-quality content (posts, reels, stories, videos, captions) Ensure consistent brand tone, visual identity, and messaging Coordinate with designers, photographers, videographers, and influencers

Platform Management

Manage daily posting and scheduling across platforms (Instagram, TikTok, Snapchat, Facebook, LinkedIn, etc.) Monitor comments, messages, and community engagement professionally Manage influencer collaborations and brand partnerships

Performance & Analytics

Track KPIs including reach, engagement, growth, and conversions Prepare weekly and monthly performance reports Optimize content based on data insights

Campaigns & Growth

Plan and execute social media campaigns, launches, and promotions Support paid social campaigns in collaboration with marketing teams Drive brand awareness, website traffic, and sales growth

Required Skills & Qualifications

Proven experience as a Social Media Manager (fashion/luxury experience preferred) Strong understanding of social media platforms and algorithms Excellent copywriting skills in English (Arabic is a plus) Strong visual sense and attention to detail Experience with social media tools (Meta Business Suite, Hootsuite, Later, etc.) Ability to work independently and manage multiple projects

Preferred Qualifications

Experience working with influencers and content creators Knowledge of paid social ads Basic understanding of analytics tools and e-commerce integration Experience in GCC market and luxury consumer behavior

Key Traits

Creative and trend-driven Highly organized and detail-oriented Strategic thinker with a results mindset Passionate about fashion, branding, and digital storytelling

What We Offer

Opportunity to work with a growing luxury fashion brand Creative freedom and leadership role Competitive salary based on experience Dynamic and inspiring work environment
Job Type: Full-time

Pay: AED2,000.00 - AED3,000.00 per month