Job Description

Job Summary

We are looking for a

creative and pet-loving Social Media Specialist

to manage and grow our doggy kennel's online presence. The role focuses on creating engaging content, increasing brand visibility, generating leads, and building a loyal pet-parent community across social media platforms.

Key ResponsibilitiesContent Creation & Management

Plan, create, and publish

daily content

(photos, videos, reels, stories) featuring dogs, activities, grooming, boarding, and happy customers Write engaging

captions, hashtags, and CTAs

tailored to pet parents Ensure all content reflects the brand's tone, values, and quality standards Coordinate photo/video shoots at the kennel
Social Media Platforms

Manage accounts on

Instagram, Facebook, TikTok, and YouTube Shorts

Schedule posts using tools like Meta Business Suite or similar Monitor trends and viral formats in the pet industry and adapt content accordingly
Community Engagement

Respond promptly to

comments, DMs, and inquiries

Engage with followers, pet influencers, and local pet communities Handle basic customer queries and route leads to the sales/operations team
Growth & Lead Generation

Grow followers organically and through collaborations Run and optimize

paid social media ads

(optional but preferred) Promote offers, packages, seasonal campaigns, and events Track leads generated through social media
Analytics & Reporting

Monitor performance metrics (reach, engagement, followers, leads) Prepare

weekly/monthly performance reports

Suggest improvements based on data insights
Collaboration

Coordinate with kennel staff to capture daily moments and updates Work with influencers, pet bloggers, and brand partners when required
Required Skills & QualificationsMandatory

Proven experience as a

Social Media Specialist / Manager

Strong knowledge of

Instagram & Facebook marketing

Excellent photo/video content sense (mobile content creation is a must) Basic graphic/video editing skills (Canva, CapCut, InShot, etc.) Strong English communication skills
Preferred

Experience in

pet industry, lifestyle, or hospitality brands

Knowledge of Dubai/UAE social media trends Paid ads experience (Meta Ads Manager) Influencer marketing experience
Personal Traits

Genuine

love for dogs and animals

Creative, energetic, and detail-oriented Quick learner and trend-focused Comfortable interacting with customers and pets on-site
Working Conditions

On-site presence required for content creation Flexible working hours based on content needs and events Weekend availability preferred (high engagement days)
KPIs (Performance Indicators)

Monthly follower growth Engagement rate Leads and inquiries generated Content consistency and quality
Job Type: Full-time

Pay: AED3,500.00 - AED5,000.00 per month