Job Description

Job Summary

The Social Media Specialist is responsible for creating, publishing, and managing content across social media platforms to build brand awareness, engage audiences, and support marketing and business objectives. This role analyzes performance metrics, stays current with trends, and collaborates with marketing, design, and content teams to deliver consistent, on-brand messaging.

Key Responsibilities

Develop and execute social media strategies aligned with brand and marketing goals Create, schedule, and publish engaging content (text, images, video, stories) Manage daily posting calendars across platforms (e.g., Instagram, Facebook, TikTok, X, LinkedIn) Monitor comments, messages, and mentions; engage with followers professionally Track and analyze performance using platform insights and analytics tools Optimize content based on data, trends, and audience behavior Coordinate with designers, copywriters, and marketing teams Manage social media campaigns, promotions, and influencer collaborations Stay up to date with platform updates, trends, and best practices Ensure brand voice, tone, and visual consistency across channels
Qualifications & Skills, Education & Experience

Bachelor's degree in Marketing, Communications, Media, or related field preferred 1-3 years of experience managing social media accounts for a brand or agency Experience creating content for multiple platforms
Technical Skills

Strong understanding of major social media platforms and algorithms Experience with social media management tools Basic graphic design and video editing skills (Canva, Adobe, CapCut, etc.) Knowledge of social media analytics and reporting
Soft Skills

Excellent written and visual communication skills Creativity and storytelling ability Strong time management and organizational skills Ability to work independently and meet deadlines Attention to detail and brand consistency
KPIs & Performance Metrics

Follower growth and reach Engagement rate (likes, comments, shares, saves) Content performance and click-through rates Campaign results and conversions Response time to messages and comments
Preferred Attributes

Experience with paid social media advertising Influencer or community management experience Understanding of SEO and digital marketing fundamentals Familiarity with trends in short-form video content
Career Path

Senior Social Media Specialist Social Media Manager Digital Marketing Manager Brand or Content Manager
Job Type: Full-time