Social Media Specialist

Dubai, DU, AE, United Arab Emirates

Job Description

Job Summary:



The

Social Media Specialist

will be responsible for managing, creating, and optimizing the company's social media presence across all platforms. This role focuses on building brand awareness, generating leads, and engaging audiences through compelling real estate content that reflects the company's image and values.

Key Responsibilities:



Develop, implement, and manage social media strategies to promote the company's real estate projects, listings, and services. Create and publish engaging content (photos, videos, reels, captions, and stories) tailored to each platform -- Instagram, Facebook, TikTok, LinkedIn, YouTube, and others. Manage day-to-day posting, scheduling, and interaction with followers to increase engagement and brand reach. Collaborate with the sales and marketing teams to align content with campaigns, promotions, and property launches. Monitor, analyze, and report social media performance using analytics tools; suggest improvements based on insights. Stay updated on real estate trends, digital marketing innovations, and platform algorithm changes. Coordinate with photographers, videographers, and graphic designers to produce high-quality visuals. Handle social media advertising campaigns and audience targeting to generate qualified leads. Respond promptly to online inquiries and comments in a professional and brand-consistent manner. Assist in organizing live streams, open house events, and property showcases online.

Qualifications and Skills:



Proven experience as a

Social Media Specialist

, preferably in

real estate or property marketing

. Strong understanding of major social media platforms and digital marketing trends. Proficiency in content creation tools (e.g., Canva, Photoshop, CapCut, Premiere Pro) is an advantage. Excellent written and verbal communication skills. Creative mindset with strong attention to detail. Ability to work under minimal supervision and meet deadlines.

Preferred:



Knowledge of real estate CRM tools or online listing platforms. Basic photography/videography skills. Experience running paid ad campaigns (Meta Ads, TikTok Ads, Google Ads).
Job Type: Full-time

Pay: From AED2,500.00 per month

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Job Detail

  • Job Id
    JD2112473
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Dubai, DU, AE, United Arab Emirates
  • Education
    Not mentioned