Job Description

A Social Media Specialist manages and strengthens a brand's online presence by creating, curating, and publishing compelling content across platforms such as Instagram, TikTok, and X. This role involves developing and executing social media strategies, overseeing daily operations, engaging with the audience, and analyzing performance metrics to optimize results while ensuring alignment with broader marketing objectives.

Key Responsibilities

Content Creation & Curation:

Design, develop, and curate engaging posts, graphics, and videos tailored to the target audience.

Platform Management:

Schedule, publish, and manage content across multiple platforms, ensuring consistency and timeliness.

Community Engagement:

Monitor interactions, respond to comments and inquiries, and nurture strong relationships with the online community.

Analytics & Reporting:

Track, measure, and analyze performance metrics to generate actionable insights and improve content strategies.

Strategy & Planning:

Support the development and execution of social media campaigns that align with business and marketing goals.

Trend Monitoring:

Stay informed about emerging trends, tools, and best practices to keep the brand competitive and relevant.

Cross-Functional Collaboration:

Work closely with marketing, design, and content teams to maintain brand consistency and deliver integrated campaigns.

Required Skills & Qualifications

Creativity:

Ability to generate innovative ideas and engaging content that resonates with the audience.

Communication:

Strong written and verbal communication skills for both audience engagement and internal collaboration.

Analytical Skills:

Proficiency in analytics tools to measure performance and optimize campaigns.

Platform Expertise:

Deep understanding of social media platforms and best practices for each.

Adaptability:

Flexibility to respond to the rapidly changing social media landscape and platform updates.

Organizational Skills:

Strong ability to manage content calendars and multitask across platforms.

Collaboration:

Effective teamwork skills for working with cross-functional teams to achieve marketing objectives.
Job Types: Full-time, Permanent

Pay: AED3,000.00 - AED3,500.00 per month

Application Question(s):

* Would you be agreeable to a monthly compensation of AED 3,000 for this role?