Job Description

Job Overview:

We are looking for a creative and strategic

Social Media Specialist

to manage and grow our brand's online presence across all major social media platforms. The ideal candidate is highly skilled in content creation, social media analytics, and community engagement, and has a deep understanding of current digital trends. This role plays a key part in building brand awareness, increasing engagement, and driving conversions through compelling social media campaigns.

Key Responsibilities:

Develop and implement social media strategies aligned with marketing and business objectives Manage day-to-day operations of social media accounts (Instagram, Facebook, LinkedIn, TikTok, Twitter, YouTube, etc.) Create, schedule, and publish engaging content (posts, stories, reels, videos) Collaborate with the design, video, and content teams to produce creative assets Monitor social media channels for trends, audience sentiment, and competitor activity Respond to comments, messages, and engage with the online community in a timely and professional manner Analyze performance metrics using tools like Meta Business Suite, Hootsuite, or Sprout Social and prepare regular reports Coordinate with influencers, partners, or brand ambassadors for campaigns and promotions Support paid social media advertising campaigns with targeting and optimization Stay up to date with platform updates, algorithm changes, and emerging digital trends

Requirements:

Bachelor's degree in Marketing, Communications, Digital Media, or a related field Minimum 2-3 years of proven experience in social media management Excellent verbal and written communication skills in English (Arabic is a plus) Strong understanding of content strategy, digital marketing, and social media trends Proficiency in Canva, Adobe Creative Suite, or similar tools for creating visual content Familiarity with social media analytics and reporting tools Creative mindset with strong attention to detail Ability to work under pressure and meet tight deadlines

Preferred Skills:

Experience in video editing or content creation for reels and TikTok Knowledge of SEO and content optimization for social media Previous experience working with influencers or running paid ad campaigns Bilingual proficiency (Arabic/English) is highly desirable

What We Offer:

Competitive salary package Creative and collaborative work environment Opportunities for professional development Health insurance and other benefits
Job Type: Full-time

Experience:

* related: 2 years (Required)