Job Description

About Nuema

Nuema is a community-based platform supporting the transformational journey of parenthood. We connect families with ancestral wisdom, holistic practices, and local resources--creating space for healing, connection, and growth. Rooted in the belief that it takes a village to support a parent, Nuema honors the individual paths of mothers, fathers, and children as they step into this life-changing chapter.

We're looking for a mission-aligned Social Media Specialist to lead the voice and visual presence of Nuema across platforms. The ideal candidate is a sophisticated strategist and storyteller who understands how to build authentic community presence for premium brands--creating cohesive experiences across both digital and in-person touchpoints. Experience with international audiences or global wellness brands is a plus, bringing valuable perspective to our NYC-centered community. If you're a storyteller, strategist, and community builder at heart, we'd love to hear from you.

What You'll Do

You'll own and execute Nuema's social media strategy--balancing aesthetics, authenticity, and purpose across platforms. Your work will span content creation, community engagement, and digital storytelling that supports our sacred community ethos and real-world gatherings.

Your Responsibilities

Social Media Management:

Develop and execute NUEMA's social media strategy aligned with our sacred community ethos Create content that captures authentic moments of modern parenthood in NYC Manage all social platforms with a cohesive visual and messaging approach Implement thoughtful community engagement that reflects our values Collaborate with design team to maintain consistent brand identity across channels Develop content calendars that honor seasonal rhythms and community milestones Capture and share stories from our community (with appropriate permissions) Track social analytics and optimize strategy based on engagement patterns Facilitate social connections between community members in authentic ways Support the growth of our beta communities through targeted social presence
Cross-Team Collaboration:

Work closely with partnerships team to showcase wellness brands and practitioners authentically Collaborate with design team to maintain consistent brand identity across channels and events Support the partnership team in creating meaningful integration of partners into events Coordinate with product team to ensure cohesive messaging about platform features

What We're Looking For

3+ years experience managing social media for mid to large brands Portfolio demonstrating sophisticated aesthetic and storytelling abilities Experience balancing brand guidelines with authentic community engagement Understanding of premium/luxury content approaches without being overly commercial Proven track record of building engaged communities (not just followers) Exceptional writing skills with ability to capture poetic, sacred qualities Strong visual storytelling instincts Experience with content planning and analytics tools Understanding of Instagram, TikTok, and other relevant platform algorithms

Preferred Experience

Previous work with wellness, parenting, or community-focused brands Experience with brands transitioning from early-stage to established presence International perspective on community-building and wellness approaches Background in curating intimate, meaningful gatherings for discerning audiences Experience managing relationships with premium venues and service providers

What You'll Deliver

Comprehensive social media strategy document Monthly content calendars and event schedules Quarterly event concepts aligned with seasonal themes Complete event planning documentation and execution Weekly analytics reports with optimization recommendations Growth strategy for each platform and event series Content capture and creation (both planned and responsive) Community engagement tracking and insights Post-event engagement and content strategy

How We'll Measure Success

Growth of quality community engagement across digital and physical touchpoints Consistency of brand voice and visual identity through all channels Event attendance and participant satisfaction Effectiveness in conveying NUEMA's unique positioning Contribution to beta program sign-ups Sentiment analysis of community response Successful integration of wellness partners into event experiences
Job Type: Full-time

Application Question(s):

Can you provide a link to your portfolio or examples of social media content you've created or managed? Provide shareable link. Do you have experience working with wellness, parenting, or community-focused brands? If yes, please briefly describe.
Experience:

managing social media for mid to large-sized brands: 3 years (Required)
Application Deadline: 25/05/2025
Expected Start Date: 31/05/2025