Job Description

We're looking for a versatile and creative Social Media Marketing Specialist to manage and grow the online presence of multiple brands of the company. This role is ideal for someone who can think strategically across industries while also executing daily content, campaigns, and community management with precision.

Key Responsibilities:

1. Multi-Brand Strategy & Content Planning

Develop customized social media strategies for each business unit Maintain a cohesive content calendar across brands while respecting their unique identities Adapt tone, visuals, and copywriting style per brand (e.g., luxury real estate vs. casual dining)
2. Content Creation & Execution

Knowledge tools like Canva, CapCut to produce reels, stories, posts, and ads Write clear, engaging captions tailored for each audience Manage posting schedules and ensure platform-specific optimization (IG, TikTok, FB, X, LinkedIn, YouTube Shorts)
4. Monitoring, Engagement & Reporting

Monitor DMs, comments, mentions, and reviews across all platforms Engage with users using brand-appropriate voice; escalate concerns when needed Generate weekly and monthly reports with performance insights and recommendations
5. Brand Growth & Trend Monitoring

Stay updated with social media trends, platform updates, and viral formats Identify opportunities to jump on trends that align with each brand's audience Conduct competitor audits and share creative ideas with internal stakeholders
Qualifications:

2-4 years of social media experience (handling multiple brands is a plus) Strong writing and visual storytelling skills Comfortable editing short-form video content for reels and TikTok Organized, self-driven, and able to multitask across industries
Nice to Have:

Fluency in English; Arabic or Chinese is a bonus Experience with brand guidelines and building tone of voice documents Photo/video shooting experience (even on mobile) is a big plus
Job Type: Full-time

Pay: AED5,000.00 - AED10,000.00 per month