Job Description

Job description:

Position OverviewThe Social Media, Marketing & PR Manager will be the creative voice and visual storyteller of Blaura. This role combines brand communication, digital strategy, and public relations , ensuring Blaura's presence across social media and partnerships reflects its refined identity and purpose.

The ideal candidate has a strong aesthetic sense, a natural understanding of trends, and the confidence to represent the brand authentically both online and offline.

Key Responsibilities

Plan, create, and manage content across all Blaura social media platforms (Instagram, TikTok, Facebook, and others). Develop and execute marketing strategies that align with Blaura's identity and goals. Build and maintain relationships with media, influencers, and brand partners. Act as a public-facing representative for Blaura when needed , attending events, coordinating collaborations, or appearing in media content. Oversee photoshoots and video content production with a keen eye for detail, lighting, and brand alignment. Identify and integrate current trends that fit Blaura's tone and audience. Write engaging captions, newsletters, and campaign messages with clarity and emotional connection. Manage PR activities , including press releases, media coverage, and event communications. Collaborate with other departments to highlight their services through creative storytelling. Track engagement and performance metrics to continually refine strategies and ensure measurable growth.
Requirements

Bachelor's degree in Marketing, Communications, or Public Relations. Minimum 4-6 years of experience in social media management, PR, or brand marketing (wellness, hospitality, or lifestyle industry preferred). Strong understanding of digital trends, audience behavior, and visual storytelling. Excellent communication and networking skills; confident in outreach and relationship building. Comfortable appearing on camera when representing the brand or hosting digital content. Experience managing collaborations, influencer relations, and PR events. Proficient in content planning tools, analytics, and creative direction. Creative mindset with strong organizational and multitasking ability. Fluent in English (Arabic or Farsi is an advantage).
Core Competencies

Aesthetic eye with a sense of current trends. Charismatic communicator with natural brand presence. Strategic thinker who understands emotional storytelling. Professional, confident, and adaptable across digital and real-world platforms. Passionate about wellness, lifestyle, and community connection.
Compensation & Environment

Competitive salary and benefits as per UAE labor law. Creative, supportive, and wellness-driven work culture. Opportunity to build Blaura's brand voice and visual identity from the ground up. Work environment that values innovation, collaboration, and authenticity.
Note:

Women Job Only

Job Type: Full-time

Job Type: Full-time