Job Description

About Us:

We are a leading group of companies in the UAE, operating across beauty, wellness, hospitality, and lifestyle sectors. With over 25 years, we are looking to strengthen our in-house marketing capabilities with talented, agile professionals who understand multi-brand positioning and storytelling.

Role Overview:

As our Social Media Officer, you will be responsible for developing and executing social media strategies for multiple brands within the group. From luxury salons to wellness concepts and experiential lifestyle offerings, this role requires someone who can manage dynamic content calendars, respond to shifting trends, and maintain consistent brand tone across platforms.

Key Responsibilities:

Manage day-to-day operations of social media accounts across multiple brands (Instagram, TikTok, LinkedIn, etc.) Plan and execute creative campaigns that support marketing objectives, promotions, and brand growth Lead and coordinate photoshoots and video content aligned with seasonal marketing goals Create and manage content calendars, ensuring alignment with campaigns and brand pillars Collaborate with in-house teams, creative agencies, and influencers Monitor performance metrics, audience insights, and trends to improve engagement and conversions Stay ahead of platform updates and recommend innovative content formats

What We're Looking For:

Minimum 2 years of experience in a social media or digital marketing role (preferably in a multi-brand, multi-sector environment) Strong understanding of regional market trends, especially within beauty, wellness, and luxury services Excellent content writing, captioning, and basic graphic design skills Experience in campaign reporting, engagement strategies, and community management Proactive, flexible, and detail-oriented personality Bonus: Bilingual in English & Arabic
Job Type: Full-time