Job Responsibilities

• Researches, conceptualizes, pitches, and creates original social content; layout and edits vertical stories.
• Produces, screens, and edits social media visuals (e.g., infographics) and animations. Films and edits videos for the organization's social media channels.
• Produces and modifies high-quality photos and videos with a mix of text, graphics, photos, and animations; optimizes video content for social platforms; conducts quality control of video content for dissemination on institutional social platforms.
• Collaborates with copywriters and designers to ensure content is informative and engaging.
• Ensures image brand consistency and quality across social media platforms.
• Collaborates across the team to coordinate, optimize, and promote media content and produces complementary graphics and animations as needed.
• Interfaces with divisions in gathering communication materials and responding to queries to enhance content submission and supports in providing advice on launching social media presence for specific requirements or initiatives.
• Conducts research on potential emerging social media trends.
• Supports in maintaining and expanding the organization’s existing social media channels and monitors any active mobile applications.
• Makes recommendations to drive social media views, watch time, and engagement.
• Attends and captures various relevant WCM-Q events for social media content.
• Tracks analyzes, and reports on the performance of social media campaigns.
• Evaluates analytics of social media marketing campaigns and provide data-driven for improving market presence.
• Initiates online marketing campaigns by actively driving brand recognition, engaging users, and increasing traffic.
• Manages social media editorial calendar to routinely develop new and curate content for distribution across multiple digital assets.
• Performs other duties as assigned.