Job Description

Job Title:

Social Media Marketing Manager

Department:

Marketing

Reports To:

General Manager / Managing Director

Location:

Dubai Silicon Oasis, UAE

Company:

Kazdoura Restaurant and Cafe LLC

Job Purpose:

To develop and manage the restaurant's online presence through effective social media strategies, brand storytelling, and digital engagement that drive customer traffic, enhance brand image, and increase reservations and delivery sales.

Key Responsibilities:1. Social Media Strategy & Planning

Create and implement a monthly content calendar aligned with marketing goals, promotions, events, and seasonal trends. Develop and maintain the restaurant's tone, voice, and visual identity across all digital channels.

2. Content Creation

Plan, design, and post daily content (images, reels, videos, stories) showcasing menu items, chef specials, customer experiences, ambience, and events. Capture behind-the-scenes content from the kitchen, barista area, and live shisha preparation to highlight the luxury dining experience. Work with photographers, graphic designers, and video editors if needed.

3. Community Management

Engage with followers, respond to comments, DMs, and reviews on all platforms (Instagram, Facebook, TikTok, Google Business, TripAdvisor). Encourage and repost user-generated content (UGC). Monitor tags and mentions and ensure consistent brand messaging.

4. Influencer & Collaboration Campaigns

Identify and collaborate with food bloggers, influencers, and lifestyle pages for features, reviews, and sponsored content. Organize giveaways, tasting events, and influencer invites to boost reach.

5. Advertising & Promotion

Run targeted ads on Meta (Facebook & Instagram), Google, and TikTok to promote dine-in, delivery, brunches, and special events. Monitor budget, campaign performance, and conversion rates.

6. Analytics & Reporting

Track performance metrics (engagement, reach, follower growth, conversions). Provide weekly and monthly reports with insights and recommendations. Optimize content based on analytics and audience behavior.
Job Type: Full-time

Pay: AED4,000.00 - AED5,000.00 per month