Develop and implement social media strategies, and create engaging content (posts, captions, visuals) for various platforms like Instagram, LinkedIn, and TikTok.
Community management:
Monitor social media channels for comments, direct messages, and mentions, and respond to followers to build brand engagement.
Campaign execution:
Execute social media campaigns, including paid advertising efforts, to meet specific marketing objectives.
Performance analysis:
Track key performance indicators (KPIs), analyze metrics, and create reports to evaluate campaign effectiveness and identify areas for optimization.
Collaboration:
Work closely with other departments, such as graphic design, content writing, and marketing, to ensure brand consistency and align social media efforts with overall goals.
Trend monitoring:
Stay up-to-date with the latest social media trends, platform updates, and best practices to keep strategies fresh and effective.
Required skills and qualifications
Strong creative skills for content creation.
Excellent content writing and communication abilities.
Data analysis skills for tracking and reporting on performance metrics.
A deep understanding of how different social media platforms work and how to optimize content for each one.
Strategic thinking to align social media activities with business goals.
Familiarity with SEO and how content impacts search rankings is often beneficial.
Customer service skills for engaging with online communities.
Job Type: Full-time
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