Job Description

Job Summary:

We are looking for a creative and strategic

Social Media & Graphic Design Specialist

to manage our brand's online presence and visual identity. The ideal candidate will be responsible for developing and executing social media strategies, creating engaging content, designing visually compelling materials, and maintaining brand consistency across all platforms. This role combines creativity, analytical thinking, and digital marketing expertise.

Key Responsibilities: Social Media Management:

Build and execute comprehensive

social media strategies

through competitive research, audience analysis, and benchmarking. Generate, edit, publish, and share

daily content

(text, images, videos, or HTML) that fosters engagement and drives community interaction. Set up and

optimize company profiles

across all social platforms to maximize brand visibility.

Monitor and moderate

user-generated content according to established community guidelines and brand tone. Develop and manage

editorial calendars

and

content schedules

to ensure consistent and timely posting. Track and analyze

social media metrics and insights

to measure performance, identify trends, and improve strategies. Collaborate with internal teams (Customer Relations, Sales, etc.) to manage brand reputation and coordinate communication efforts.

Graphic Design & Content Creation:

Study design briefs and determine creative requirements for campaigns and content.

Conceptualize and design

visuals, illustrations, logos, and layouts for digital and print use. Prepare drafts, present ideas, and incorporate feedback to refine designs. Use design software (e.g., Adobe Creative Suite, Canva, Figma, etc.) to create professional and eye-catching materials. Ensure designs align with brand identity, visual guidelines, and project objectives. Test graphics across multiple media and make necessary adjustments for quality and consistency. Maintain and

update the company website

, ensuring content is current, relevant, and visually appealing.

Qualifications:

Bachelor's degree in Marketing, Graphic Design, Communications, or a related field (or equivalent experience). Proven experience in

social media management

and

graphic design

. Proficiency with major

social media platforms

(Facebook, Instagram, LinkedIn, X/Twitter, TikTok, YouTube, etc.). Strong knowledge of

graphic design software

(Adobe Photoshop, Illustrator, InDesign, Canva, etc.). Excellent understanding of

branding

,

digital marketing

, and

content strategy

. Strong analytical skills with the ability to interpret data and adjust strategies accordingly. Excellent communication, creativity, and time-management skills. Attention to detail and ability to work collaboratively in a fast-paced environment.

Preferred Skills:

Experience with

web content management systems

(e.g., WordPress, Wix, or Squarespace). Basic knowledge of

SEO

and

digital advertising

best practices. Video editing skills and familiarity with motion graphics tools are a plus.
Job Type: Full-time