Position: Social Media & E-Commerce Manager (Full time #537364) Property / Office: Emirates Palace, Abu Dhabi Location: Abu Dhabi, United Arab Emirates
Key Responsibilities
Maximize the hotel\xe2\x80\x99s online presence
Enhance the hotel\xe2\x80\x99s marketing and sales efforts via all e-commerce opportunities
Increase following and inspire engagement on various social media platforms of the hotel and to meet the key performance indicators (KPIs) set by the corporate team and owners
Ensure compliance with the corporate identity guidelines on the website
Be the guardian of the hotel\'s social media platforms
Propose and develop social media campaign (for brand building and for tactical offers) to help achieve social media exposure and to drive followers
Develop and plan social media calendar
Draft and post daily feed for hotel\'s social media channels per hotel\'s brand standard
Draft reply to social media comments
Identify new advertising opportunities on social media and eCommerce
Coordinate direct marketing with business partners
Promote marketing channels, including GDS and MO reservations
Market & evaluate EPAUH\xe2\x80\x99s online presence, including search engine optimization, partners, links, online promotions and premium partners\xe2\x80\x99 website updates
Monitor the hotel\xe2\x80\x99s online presence on travel portals such as Expedia, Booking.com, and TripAdvisor
Assist in organizing photo shoots for hotel photography and videography
Assist in developing, maintaining and managing annual marketing budget and expenses, social media & eCommerce in particular
Key Competencies and Qualification
Degree holder in Marketing or eCommerce Management or related discipline
At least 2 years solid experience in similar capacity, preferably in luxury hospitality field
Excellent communications skills, articulate and compelling communication style
Ability to write clearly in a variety of communication settings and styles, appropriate to relevant audiences
Strong attention to detail
Proven track record with project management skills
Capable of creative thinking, working with flair and imagination
Good writing skills in English
Advertised: 22 Nov 2023 Arabian Standard Time Applications close: 22 Dec 2023 Arabian Standard Time
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