E Commerce Manager
Dubai, United Arab Emirates
Job Description
E-Commerce Manager The E-Commerce Manager will be responsible for driving the growth of our E-Commerce channel by directing the customer inflow funnels, for all the brands in the portfolio. This person will manage the digital accounts and diversify the channel mix using paid social channels. The role will also entail generating data-driven commercial insights and managing digital marketing agencies to optimize performance around customer growth. Duties & Responsibilities
- Devising the performance marketing strategies related to the E-Commerce channel
- Understanding the key performance marketing metrics and making calculated analytical decisions on the channel investments
- Analyzing the past performance of coupons, categories, and campaigns to improve marketing effectiveness and ROI.
- Analyzing customer purchase trends to identify assortment/ pricing gaps and recommend coupon optimization for better conversion
- Continually review and suggest tactical changes based on current performance and impact on campaign goals/ KPIs
- Owning a digital marketing calendar based on the phasing of budgeted sales ensuring and ensure customer traffic is driven to achieve it
- Manage performance marketing agencies to drive improved ROI
- Masters in business management with a specialization in digital marketing
- Minimum six years of relevant experience in a digital marketing role
- Knowledge of implementing digital marketing concepts such as PPC, SEO, and social media marketing
- Knowledge of Attribution modeling, conversion management, traffic analysis and investment optimization
- Excellent understanding of UX, web design, customer flow, web analysis, and digital marketing tools
- Excellent interpersonal skills, ability to work with diverse internal and external team
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Job Detail
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Job IdJD1485038
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned