Social Media Director

United Arab Emirates, United Arab Emirates

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Social Media Director

Build, own and direct the implementation of an operational framework to execute an efficient social media strategy for the client that engages, drives conversations, scales the brand, increases company awareness, and strengthens relationships with the targeted audience.
Define and construct the client\'s social persona and content focusing on B2B and B2C audiences.
Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, Pinterest, YouTube, and LinkedIn.
Refine and lead the client\'s influencer, as well as customer and employee advocacy program.
Define a reactive and crisis management social media communications and public relations strategy.
Set targets for the team to increase brand awareness and increase customer engagement through the various social media platforms including LinkedIn, Facebook, Instagram, etc.
Undertake social media platforms\' performance and audience engagement research based on social media handle visits, number of followers, likes, comments, number of shares or reposts etc.
Manage and facilitate social media communities by responding to social media posts and developing discussions.
Define, set, track and ensure improvement of the applicable departmental KPIs.

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