Job Description

- Social Media Coordinator (F&B Sector)

Job Summary

The Social Media Coordinator is responsible for planning, creating, and managing digital content to promote the brand, products, and services of the organization's F&B outlets. This role requires hands-on experience in social media management, strong content creation skills, and an understanding of F&B trends to effectively engage with target audiences and drive customer loyalty.

Key Responsibilities

Develop and implement social media strategies tailored to F&B business needs and objectives. Manage social media accounts (Instagram, Facebook, TikTok, X, LinkedIn, etc.) and ensure consistent brand presence. Create engaging content (photos, videos, reels, stories, posts) showcasing food, beverages, promotions, and events. Collaborate with chefs, baristas, and outlet managers to highlight seasonal menus, new products, and special campaigns. Monitor social media engagement, respond to customer comments/messages, and escalate feedback to management when required. Analyze performance metrics (reach, engagement, conversions) and prepare regular reports. Stay updated on social media trends, F&B industry developments, and competitor activities. Coordinate with the marketing and operations team to align online campaigns with offline promotions. Ensure all online content follows brand guidelines, tone of voice, and marketing standards. Support in planning and covering F&B events, launches, and community activities.

Qualifications & Requirements

Bachelor's degree in Marketing, Communications, Hospitality, or related field. Proven experience as a Social Media Coordinator/Executive, preferably in the

Food & Beverage / Hospitality sector

. Strong understanding of F&B culture, trends, and consumer behavior. Proficiency in content creation tools (Canva, Photoshop, video editing apps). Excellent communication and storytelling skills. Ability to manage multiple projects and deadlines in a fast-paced environment. Knowledge of paid advertising (Meta Ads, Google Ads) is an advantage. Photography and videography skills preferred.
Job Types: Full-time, Permanent

Application Question(s):

Do you have experience in FNB Sector Current and expected salary * How many years of experience do you have as Social media coordinator?