Job Description

The Social Media Coordinator is responsible for developing, implementing, and managing the company's social media strategy to increase brand awareness, improve marketing efforts, and drive engagement and conversions across all digital platforms.

Key Responsibilities:

Develop and execute a comprehensive social media strategy aligned with the company's goals and target audience.

Manage and oversee all company social media accounts (Instagram, Facebook, TikTok, LinkedIn, YouTube, etc.).

Plan, create, and publish engaging content (posts, videos, reels, stories) that reflect the brand's voice and identity.

Analyze performance metrics, track KPIs, and prepare monthly reports on campaign performance and engagement growth.

Collaborate with the marketing, creative, and sales teams to align content with campaigns and promotions.

Monitor social media trends, competitor activities, and emerging platforms to keep the brand up to date.

Engage with followers, respond to messages and comments, and manage online reputation.

Manage paid ad campaigns on social media platforms, including budget planning, targeting, and optimization.

Work with influencers, partners, and agencies to amplify brand presence.

Ensure all content meets brand standards and follows legal and ethical guidelines.

Qualifications & Skills:

Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

Proven experience (1+ years) as a Social Media Manager or similar role.

Strong understanding of all major social media platforms, algorithms, and analytics tools.

Excellent copywriting, communication, and storytelling skills.

Experience with tools such as Meta Business Suite, Google Analytics, Hootsuite, Buffer, or Sprout Social.

Creative mindset with strong visual awareness.

Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Basic knowledge of video editing, or graphic design is a plus.

Key Attributes:

Strategic thinker and data-driven decision-maker.

Trend-aware and proactive in adapting new social media strategies.

Strong leadership and collaboration skills.

Passionate about digital marketing and brand building.

Preferably Arab

Arabic , English is a must

Job Types: Full-time, Contract
Contract length: 24 months

Pay: AED5,000.00 - AED5,500.00 per month

Language:

* ARABIC (Required)