Job Description

Here's a professional job description for a

Social Media Content Specialist

role tailored to the

recruitment industry

:

Job Title:

Social Media Content Specialist

Location:

Abu Dhabi, UAE

Job Type:

Full-Time

Industry:

Recruitment/Talent Acquisition

Reports To:

Digital Marketing Manager / Head of Marketing

Job Overview:

We are looking for a

creative and data-driven Social Media Content Specialist

with proven experience in the

recruitment or staffing industry

. This role is ideal for a content expert who knows how to craft engaging, brand-aligned posts that attract job seekers, promote employer brand content, and increase visibility for hiring campaigns across platforms like LinkedIn, Instagram, Facebook, TikTok, YouTube and X (Twitter).

Key Responsibilities:

Develop and execute social media strategies that align with recruitment campaigns and company branding goals. Create engaging, high-converting content (posts, reels, stories, graphics, and short videos) for job openings, hiring events, employee testimonials, and workplace culture. Collaborate with recruitment and HR teams to translate job postings and hiring needs into compelling social media campaigns. Maintain and grow a content calendar for all relevant social channels. Optimize content for SEO and engagement using the latest trends, hashtags, and performance analytics. Track KPIs such as engagement, follower growth, traffic, and candidate conversions; prepare monthly performance reports. Monitor competitor activities and industry trends to suggest improvements and new ideas. Manage and interact with followers, respond to queries, and foster community growth across all channels.

Required Skills and Qualifications:

Bachelor's degree in Marketing, Communications, Digital Media, or a related field. 2+ years of hands-on experience in social media content creation and promotion within the

recruitment, staffing, or HR industry

. Strong portfolio showcasing recruitment-related posts and campaigns. Proficiency with design tools (Canva, Adobe Suite, or similar) and social media management platforms (Buffer, Hootsuite, Later, or similar). Excellent copywriting and storytelling skills with a strong understanding of tone for different audiences. Up-to-date knowledge of social media algorithms, performance metrics, and content formats. Ability to work under tight deadlines and manage multiple projects simultaneously. Video editing skills for short-form content like Instagram Reels or TikTok.

What We Offer:

Competitive salary with performance bonuses Opportunity to shape the digital voice of a fast-growing recruitment brand Access to cutting-edge tools and ongoing professional development A collaborative and supportive team culture

To Apply:

Please submit your CV, portfolio or examples of past social media work, and a short cover letter explaining why you're passionate about social media in the recruitment space.

Job Type: Full-time

Pay: AED3,000.00 - AED4,500.00 per month