Social Media & Community/pr Specialist

Dubai, United Arab Emirates

Job Description

Company Description

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Company Name: Binance

Binance is the global blockchain company behind the world\xe2\x80\x99s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Responsibilities:
    • Conceptualise and implement social media marketing and community engagement in the Greater China/APAC area
    • Develop plans for social content, social-led campaigns and social content frameworks across the region, working cross-functionally with product, data, sales and design, and other teams
    • Engage and build communities through one-on-one as well as one-to-many conversations
    • Analyse social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations
    • Own and operate multiple official social media and signal channels, as well as the content strategy/output and results for each
    • Streamline social media accounts to ensure uniform content and tone of voice
    • Source and manage influencers to help drive engagement and brand awareness
    • Track, monitor and understand content performance through insights and analytics
    • Planning and executing AMAs, as well as managing network relations with programs, VCs, guests, etc.
Requirements:
    • Native or bilingual level proficiency in English for team communication
    • Fluency in Mandarin is added advantage
    • Strong experience in social media and community management
    • Experience in the blockchain/crypto space will be preferred
    • Keen sense and strong understanding of cryptocurrency related terminologies and trends and liking for crypto culture
    • Clear and concise style of communication, with a creative/fun spin when relevant
    • Well-versed with Twitter, Facebook, Reddit, and Telegram
    • Prior experience with YouTube, TikTok or Discord is an added advantage
Working at Binance
  • Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
  • Fast moving, challenging and unique business problems
  • International work environment and flat organisation
  • Great career development opportunities in a growing company
  • Possibility for relocation and international transfers mid-career
  • Competitive salary
  • Flexible working hours, Casual work attire

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Job Detail

  • Job Id
    JD1534041
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Dubai, United Arab Emirates
  • Education
    Not mentioned