Job Description

About Us

Primo is a Dubai-based luxury renovation company specialising in high-end villas and premium residential projects. We work with clients who value quality, aesthetics, and flawless execution. As we scale, we are looking for a driven, creative, and commercially minded professional to own our brand presence and help generate real business growth.

The Role

This is a

hybrid role

combining

social media management, brand strategy, and business development

. You will be responsible not just for visibility, but for

turning attention into leads, partnerships, and revenue

.

You will work closely with the founder and leadership team and have real influence over how the brand is positioned and grown.

Key Responsibilities:

Social Media & Content

Manage and grow Primo's presence across Instagram, LinkedIn, TikTok, and other relevant platforms Plan, create, and publish high-quality content (projects, behind-the-scenes, reels, stories, case studies) Coordinate photo / video shoots for ongoing and completed projects Write compelling captions aligned with a luxury brand voice Track performance and optimise content for reach, engagement, and leads

Brand Management

Own and maintain Primo's brand identity across all platforms Ensure consistency in tone, visuals, and messaging Develop brand campaigns and positioning for premium clientele Work with designers, videographers, and agencies when needed

Business Development

Generate and qualify inbound leads from social media and digital channels Build relationships with brokers, designers, architects, developers, and partners Identify collaboration and partnership opportunities Support sales conversations where branding and trust are key Help develop systems to turn content and exposure into booked projects

What We're Looking For:

? Proven experience in

social media management, brand management, or business development

? Strong understanding of

luxury brands, real estate, construction, or design

(highly preferred)

? Very good English language skills, both verbal and written communication

? Excellent organizational and multitasking skills

? A positive attitude and team player mindset who is passionate about their work

? Confident communicator with commercial awareness

? Self-starter who can take ownership and execute without micromanagement

Bonus Points If You Have:

? Experience in luxury real estate, interiors, architecture, or high-end services

? On-camera confidence (or directing others on camera)

? Lead generation or sales experience

? Copywriting or storytelling skills

Why join Primo Dubai?

? Competitive salary package including bonus structure and additional benefits such as travel, medical and others.

? Opportunities for career growth and professional development opportunities in a fast-paced environment.

? Be part of one of Dubai's leading luxury renovation brands and opportunity to scale a premium brand.

?Creative freedom and real responsibility

? A supportive team with a shared vision for success.

? Beautiful office space and a collaborative culture.

? Long-term growth potential as the company expands

Job Type: Full-time

Pay: AED5,000.00 - AED7,000.00 per month